Google is beta testing its Hyper-Local news card internally according to reports. The service will act as a filter that will remove unnecessary or irrelevant information from your searches. The functionality would be excellent in finding local news, happenings nearby or any local exhibits.
However Google is still working on how to segregate information, which info is useful or not? The Google Now service, which is inbuilt on Android Jelly Bean smartphones and available for iPhone through Google's search app, delivers links to news stories that you're following on your smartphone. The next step according to the company is providing information based on your location. Google has not mentioned the launch date for the product but is currently asking for feedback “from people in the market.”
Johanna Wright, vice president of search and assist at Google, told Quartz, “One thing we’re testing right now is a very local hyper-local news card … which is really useful—it teaches me things about my neighborhood. For example, I found out Miss Mexico came to my son’s school, I saw that [the local] Chipotle was giving out burritos, and someone was stabbed in the park near my house.”
The search engine giant is constantly working on improving the users experience and has launched a new 'Start Searching India’ campaign in Bhopal recently. The campaign will deliver all information based on your previous searches on a single page. For Indian users the company is giving Live Cricket game updates, best prices and product comparison for gadgets as well as detailed weather forecasts according to Google's official website.