At Google I/O, the company introduced a tailor-made experience for Google Maps in the form of a ‘For You’ tab in the apps. Initially, the For You tab was available in select market like the US, UK, Canada, Australia, and Japan on Android only, but now it has been expanded to a lot of other countries and iOS. Google has now announced that the experience is available on Android in over 130 countries and on iOS in more than 40 countries.
The For You tab starts rolling out more widely and people will soon see it reflected in the Maps app, on the navigation bar at the bottom of the screen. The For You tab helps a user stay up to date on developments nearby by returning tailor-made suggestions for the users on the basis of their tastes and preferences. The suggestions include restaurants, updates and news of the places that users like to go.
“Simply follow neighborhoods or places you’re interested in to get updates and recommendations—everything from recent news about an opening or pop up, a new menu item, and even restaurant suggestions based on what you’re likely to enjoy. If you’re making a trip this holiday season, the For You tab can help you get a jump start on travel planning even before you take off,” Jamie Aspinall, Product Manager, Google Maps, said in a blog post.
The For You tab follows the same technology that gives users their morning News Feed on the basis of their search history and trends. Similar to the news concept, you can strike out any recommendations if you do not like them. Google uses machine learning and artificial intelligence to track a user's interests on its different services, like Search and YouTube connected to the account.
Google has been doing a lot enhance the user experience across its services. Recently, it rolled out a feature that lets users talk to the businesses with which they have connected via their Business Profiles within the Google Maps app itself. This development is an expansion to last year’s feature in which the company allowed its users in select countries to message businesses from their Business Profiles on Google Search.