MediaTek Inc., a fabless semiconductor company known for its wireless communications and digital multimedia solutions, and mobile gaming giant Gameloft, have announced a global strategic partnership.
Through the partnership, Gameloft will provide and support a range of games on MediaTek’s feature and smartphone platform solutions. Gameloft will allocate a dedicated R&D team and resource for the development of these games, and is said to have already begun funnelling its resources and game development teams in France, Vietnam, and China.
MediaTek has announced that its newest single chip solution, the MT6255, will come pre-loaded with Asphalt 6: Adrenaline, Gameloft’s most popular racing game to date, as well as trial versions of three other best selling games: Block Breaker 3, Assassin’s Creed Revelations, and Brain Challenge 3 : Think Again! —all at no extra cost to manufacturers.
Speaking about the new partnership, Ching-Jiang Hsieh, President of MediaTek said, “With the rapid development of mobile Internet applications and services, mobile gaming has become one of the leading value-added service and application in the mobile Internet industry today. I see our new partnership with Gameloft as a major breakthrough for the industry: With MediaTek’s strong platform customization and Gameloft’s cutting-edge game development capabilities, together we will be able to bring even more value to mobile phones, thereby increasing the competitive edge of our customers among mobile phone industry.”
Gonzague de Vallois, senior vice president of Gameloft, also spoke about the partnership: “We look forward to leveraging MediaTek’s high performance mobile platforms to deliver our exciting selection of games to even more users worldwide. Gameloft has been present on the Chinese market for over 10 years with strong business and creation teams and we are thrilled to increase our presence to propose our games to the billion phone users in China. In sync with Mediatek’s philosophy, Gameloft’s mission is to provide a good experience to the mass market at a very reasonable price. Together we share the vision of leveraging our mutual technology and experience to serve the needs of the public in the broadest way possible.”
George Zhu, CEO of TECNO, a handset brand in Africa also noted, “As one of MediaTek’s strategic partners, the concept of “entertainment” has always been one of the mainstays of the TECNO brand name. We are very excited about the benefits that this strategic partnership will bring to our users. As these two giants combine their strengths, it will allow us to develop even more competitive products which will bring our customers an even better gaming experience.”