Flipkart is reportedly planning to shut its website and become a mobile-only app by end of this year. The company claims that nearly sixty percent of its sales come from the mobile app.
"As the rate of transactions mirrored that of traffic increase on the app, Flipkart's move to app-only platform makes sense", Vice President of Flipkart Michael Adnani stated.
Flipkart has about 30,000 merchants selling over 20 million products on the platform and 40000 registered users. Nearly two-thirds of its online traffic comes from users in small cities and towns. The app is aimed at customers who don't own a desktop computer and have limited access to broadband.
Vice President of Flipkart Michael Adnani said “Last year, we had more on the app, but still did our Web and desktop. In the next year or so, we’re going to be only mobile. A year ago, six percent of our traffic was coming from mobile. In less than 18 months, that traffic is 10-fold. That shows the significance of what a mobile phone is doing for the consumers and consequently doing for us.”
Flipkart has made a similar move with Myntra and plans to shut down its website and move all operations to its app starting May 1. The company says that nearly 80% of its traffic and 70% of sales through its mobile app. Adnani stated that Myntra's growth on the app was higher than that of Flipkart.
There has been an eight-fold increase in smartphone shipments in just three years. India is also poised to become the second-largest Internet market in the world with more than 243 million users by June this year. BCG expects more than 580 million people in India will be using the Internet by 2018, 70-80% of them accessing the Web on mobile phones. A Morgan Stanley report indicates that Indian online shopper penetration will increase from nine percent in 2013 to 36 percent in 2020, primarily lead by mobile users.