Facebook may soon be coming to a TV near you. According to a report by the Wall Street Journal, the company is developing a video-centric app for television set-top boxes including Apple TV. This move will give Facebook a new vehicle for generating revenue from video advertising. Sources told the publication that the app is one of several projects aimed at making it a “video-first” company.
The report also notes that Facebook is in discussions with media companies to license long-form, TV-quality programming. The app for set-top boxes would give it a natural way to distribute that content. In December last year, there were reports suggesting that the company was in talks with TV studios as well as video producers about licensing shows. These talks were said to have been lead by the Co-Founder of College Humor, Ricky Van Veen, who joined Facebook last year.
Live video may also play a part in the company’s TV plans. In April last year, the company released wider support for Facebook Live by releasing its API. This would allow developers to include Facebook Live streaming into specific devices and apps. The company is said to be looking at ways to generate more revenue from its videos and last month, it was reportedly testing a mid-roll ad format. This would allow video publishers the chance to insert advertisements into their videos. The report notes that Facebook will sell the ads and then share the revenue with publishers.
Other Popular Deals
- The 10 best job hunting apps on AndroidTop 10 Android launchers (June 2017)
- The 10 scariest horror games on AndroidAndroid app stores: 5 best alternatives to Google Play Store
- Best Android apps for rooted devices18 apps for a memorable Valentine's Day
- Top 15 Android games that you should playThe 20 best looking games for mobile phones
- 8 Android apps to tickle your funny bone17 must have apps for any Android device (plus alternatives)
- 5 apps to get the Android Lollipop look on your smartphoneTake control of your Android device with these apps
- 7 weird and strange apps for your Smartphone10 neat Google apps you may not know of
- Perfect Viewer10 essential Indian apps for Android devices