Facebook has launched 'auto enhance' feature for iOS devices. The new feature improves a photo's lighting, clarity and shadows. The service is currently available for iPhone 5 or later phones. Facebook plans to roll out the feature for Android platform soon.
Facebook's auto enhance is very similar to Auto Awesome feature of Google Photos that also allows users to improve image lighting and clarity. Facebook also allows users to turn the effect off or use the sliding bar to adjust the intensity of the enhancement.
Facebook and other rival social networking sites have increased focus on photos sharing. While Google has already been adding a lot of photography friendly features on Google+, Twitter recently allowed users to add filters on photos.