Coming across an ad-blocker extension in a web browser isn’t a surprise since few users enjoy ads on web pages. Ads are an important revenue medium for publications, ensuring them to continue running the website but visitors blocking these ads is detrimental to their future. Websites are always trying to improve the way ads are displayed so that they don’t interfere with user experience. Google wasn’t friendly with ad blocking apps in its Play Store and were only allowing browsers with in-built ad blocking functions to be published. But it seems that Google is rolling back on its decision and we might see more ad blockers flooding in soon. Nonetheless, the search for a better browser for mobile without ads led us to Brave.
Brave works the same way as Facebook Messenger’s chat heads concept. For instance, if you’re scrolling across Facebook and tap on a web link, it pops open up the web page in a bubble. While the bubble loads the page, you can continue scrolling through Facebook. With this, you aren’t forced to leave the original app and several bubbles can be opened up along the way. The bubbles are able to load pages faster since it strips away normal ads and tracking. They have also integrated HTTPS Everywhere so that it redirects you to HTTPS sites only.
Brave isn’t trying to completely ban ads. Their motivation is to build a browser that doesn’t track users and interfere with the fluidity. “Our premise is that the Web requires ads for much of its funding, but not the poorly performing ads and trackers that drive users to ad-blockers. And we want to enable micropayments as an alternative, without requiring infrastructure changes from websites and publishers. Finally, we must protect Brave users from tracking and malvertisement”, stated in a post by Brendan on Brave’s website.