Vodafone has introduced a new offer under which it is offering free Twitter access to its prepaid and postpaid users in the country. Available from July 29 to November 1, users get free access to official Twitter app for Android platform as well as Twitter's mobile site (m.twitter.com).
It's notable standard charges will be applicable on accessing third-party apps, content or links.
Speaking on this latest initiative to provide differentiated experience to its customers, Vivek Mathur, Chief Commercial Officer, Vodafone India said, “Vodafone India has always been at the forefront of providing innovative and user friendly mobile internet experience for its customers in India. Our partnership with Twitter and this offering is yet another step in our ongoing endeavour to make mobile internet more fun, smart, engaging and easy.”
Elaborating further on the partnership, Rishi Jaitly, the Market Director for Twitter India, said, “As a real time information network full of links, media, and content, our platform offers the mobile ecosystem novel ways to introduce their subscribers to all the Internet has to offer. We are pleased to partner with Vodafone India to offer its subscribers a unique opportunity to use Twitter to follow the people and organizations they care about. Whether it's hearing the latest news, connecting with cricket stars in real time, or laughing at the day's best jokes, Twitter brings Indians together and closer to our interests.”
As part of its strategy to democratize data, Vodafone has been working to educate current and potential users about how internet can add significant value to them. The company recently launched a 'Be Smart' initiative to boost adoption of the 3G network in the country, and also launched discounted 3G plans.
It's not the first time Twitter has tied up with an Indian telecom operator. The micro-blogging site recently partnered with Reliance Communications (RCom) for similar free access. Launched in April this year, the service was available for Reliance GSM users in the country for a period 90 days. Subscribers may connect to “Twitter Access” by visiting twitter.com or mobile.twitter.com on their Reliance GSM prepaid device.
Vivek Mathur, Chief Commercial Officer, Vodafone India along with Rishi Jaitly, India Market Director, Twitter at the press meet