Tata Docomo ties up with Micromax to offer bundled 2G and 3G data plans

By Kul Bhushan Published Date
14 - Jan - 2014
| Last Updated
14 - Jan - 2014
Tata Docomo ties up with Micromax to offer bundled 2G and 3G data...

Tata Docomo, the unified telecom brand of Tata Teleservices Limited, today announced its partnership with Micromax, to offer a range of bundled plans on its 2G and 3G Data for postpaid and prepaid customers. Customers who bought Micromax handsets after 1st October, ’13 can avail the benefits of Tata Docomo’s special offers. It is valid till June 30, 2014.

Docomo customers can choose from a range of by sending ’MICROMAX’ as SMS to 141. The offer will be available across the entire range of Micromax handsets including the iconic Canvas Turbo and Canvas 4 along with Canvas Magnus, Bolt A61, Bolt A26 and Bolt A35

Announcing this special offer, Mr Sunil Tandon, Head Non Voice Services, Tata Docomo, said “At Tata Docomo, we follow a consumer-centric strategy where we believe in developing offerings keeping our customers’ preferences in mind. Through an Intelligent & Interactive Call to Action ,wherein the MICROMAX Tata Docomo customer can now SMS “MICROMAX” to 141, to get relevant offerings cutting across 2G data, 3G data, Post-pay and Pre-pay. We are glad to partner with Micromax to launch the Micromax Range program.”

Commenting on the association, Mr Shubhodip Pal, Chief Marketing Officer, Micromax, said, “It has been our constant endeavor at Micromax to empower our consumers through affordable product innovations and service offerings. We are happy to work together with Tata Docomo, as this partnership builds on our promise to democratize technology for the masses. This partnership will provide consumers an option to choose and customize from an array of offerings on their favorite Micromax devices, as per their requirements.”

Earlier, Micromax had entered into a similar partnership with Aircel to offer discounted bundled voice/ data plans and free content worth Rs. 10,000 with the new Micromax devices including dongles, feature phones (Internet-enabled) and smartphones.