Idea has introduced direct carrier billing on all app purchases made on the Google Play Store. This feature lets Idea users pay for apps, content, and in-app purchases though their prepaid or postpaid accounts. In order to avail the service, subscribers will have to choose the Idea billing option when they are prompted during a purchase. The company added that a nominal convenience charge will be included in the final transaction. This is the first time such a feature is introduced in India.
P. Lakshminarayana, Idea Cellular’s Chief Operating Officer – Corporate said, “Idea has been at the forefront of the internet revolution and has built a robust network through an extensive 3G and now 4G rollout. With capabilities to provide wireless broadband services to nearly 880 million Indians, Idea is well poised to take the lead in the way content is served to an increasing army of digital savvy users. This tie up with Google Play creates a vast set of opportunities for Idea subscribers and also builds a secure gateway to the digital world.”
Last year, Idea had similar deal with Microsoft. As per the deal, Windows Phone users could purchase apps and games from the Windows Store, and the amount will be added to their monthly bill, or deducted from their prepaid balance.
Other Popular Deals
- 14 upcoming mobile phones you should expect in India in 2016Best camera phones under Rs. 15,000 (July 2016)
- Best smartphones under Rs. 15,000 with great battery backup10 smartphone sequels to look forward to in 2015
- 10 best smartphones between Rs. 10,000 to Rs. 20,000 [June...26 upcoming & latest smartphones to check-out
- Slimmest phones you can buy in India [June 2015]The best upgrade options for 10 classic smartphones
- Huawei P8: First LookXiaomi Mi4i vs Asus Zenfone 2 (2GB): Quick Comparison
- LG G4: First LookAsus Zenfone 2 and Zenfone Selfie: In Pictures
- Sony's current & upcoming Xperia phones: An OverviewMicromax Canvas Sliver 5: First Look
- Sony Xperia C4: First LookCoolpad Dazen X7 and Dazen 1: In pictures