BlackBerry comeback on hold! Users lost to other platforms; No BB10 for PlayBook

While BlackBerry has narrowed its losses and seen an upward trend in revenue numbers, the loss of 3 million BlackBerry users this quarter is possibly a major loss. CEO confirms that the PlayBook will not get the earlier promised BB10 update.

Published Date
01 - Jul - 2013
| Last Updated
01 - Jul - 2013
 
BlackBerry comeback on hold! Users lost to other platforms; No BB...

BlackBerry’s Q1 earnings are out, and it is clearly an example of the “two sides of the coin” saying. On one hand, the numbers look to be improving for the company, with BlackBerry reporting a revenue of $3.1 billion, which is up 15% over the previous quarter and up 9% compared to the corresponding quarter in 2012. The company also managed to squeeze losses further to $84 million, compared to $510 million at the same time last year.

The Ontario-based smartphone maker revealed that 6.8 million BlackBerry phones were shipped this quarter, but didn’t get into the specifics regarding the two BlackBerry 10 smartphones - the Z10 and the Q10.

What was extremely disappointing was the information that BlackBerry had lost subscribers globally during this quarter. The current number stands at 76 million, down from 80 million in Q4 ’12.

“During the first quarter, we continued to focus our efforts on the global roll out of the BlackBerry 10 platform,” said Thorsten Heins, President and CEO of BlackBerry. “We are still in the early stages of this launch, but already, the BlackBerry 10 platform and BlackBerry Enterprise Service 10 are proving themselves to customers to be very secure, flexible and dynamic mobile computing solutions. Over the next three quarters, we will be increasing our investments to support the roll out of new products and services, and to demonstrate that BlackBerry has established itself as a leading and vibrant player in next generation mobile computing solutions for both consumer and enterprise customers.”

However, one piece of information that will not please PlayBook owners is that the tablet will not get the earlier promised BB10 update. This is very surprising, considering the PlayBook’s QNX operating system was the building block for BB10 that we see today. CEO Thorsten Heins announced this during the earnings’ call. This is pretty much the end of the PlayBook, considering the BB10 update was possibly the very last antibiotic keeping it alive. Also, this sets a bad trend of promising an update first, and backtracking on that promise later.

Source: BlackBerry

Vishal MathurVishal Mathur

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