All new Kaspersky Anti-virus, Internet Security 2014 launched in India

Both products now feature Kaspersky Lab's proprietary ZETA Shield antivirus technology to protect users from sophisticated malware attacks.

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All new Kaspersky Anti-virus, Internet Security 2014 launched in India

In keeping with the times, Kaspersky Lab unveiled refreshed version of its security solutions for home users – Kaspersky Anti-Virus 2014 & Kaspersky Internet Security 2014. Both products sport enhancements to previous features and there are a bunch of new features included them, too, according to Kaspersky Lab.

Tech innovations

Kaspersky Lab is quick to point out to a number of technical feats included in Kaspersky Anti-Virus 2014 and Kaspersky Internet Security 2014, which significantly improve user protection. Both products now include Kaspersky Lab’s proprietary ZETA Shield antivirus technology, which performs an in-depth scan of files and applications running on the computer to identify malware that may hide deep within individual components of each program.

Kaspersky Lab also claims to offer further protection from emerging threats through its improved Automatic Exploit Prevention technology, which scans programs for behavior typically found in exploits – a type of malware that infects the PC through vulnerabilities in legitimate software. Automatic Exploit Prevention closely monitors programs that are most frequently targeted by cybercriminals – such as Java and Adobe Reader – to block cybercriminals from using unknown gaps in legitimate software to penetrate a computer’s defenses.

The new Anti-Blocker technology implemented in Kaspersky Anti-Virus 2014 and Kaspersky Internet Security 2014, ransomware (trojans, keyloggers, etc) is kept at bay, claims the security vendor.

In addition to their numerous technological improvements, Kaspersky Anti-Virus 2014 and Kaspersky Internet Security 2014 have been optimized to ensure minimal consumption of PC resources. Also, for the first time, Kaspersky Lab products have integrated socialization functions, allowing users to help their friends on social networking sites to make their computers more secure. 

Kaspersky Internet Security 2014 highlights
Kaspersky Lab’s Safe Money technology has been improved in Kaspersky Internet Security 2014, including support for more web browsers, and a significantly expanded list of trusted online banking sites, payment services, and online stores.

Another major innovation in Kaspersky Internet Security 2014 is the unique Trusted Applications mode. This protects the computer by only allowing the launch of applications that are identified as safe to use. Thanks to the multi-level system which checks the legitimacy of programs and an intelligent system that can adapt to a particular user, this mode is capable of providing a very high level of security. The Trusted Applications feature is based on the extensive and constantly updated Kaspersky Lab Whitelisting database of legitimate applications. The database contains over 700 million unique entries with thorough descriptions of all popular applications including operating systems, browsers, image viewers, video players, games, and more.

For users with children, Kaspersky Internet Security 2014 offers improved Parental Control capabilities, which provide flexible controls over all possible scenarios in which a child might use the computer.

Price and availability
For pricing information for both Kaspersky Antivirus 2014 and Kaspersky Internet Security 2014, refer to the table below:

Product
User/year
MRP

Kaspersky Internet Security 2014

1 PC/1 year
Rs. 899

Kaspersky Internet Security 2014

3 PC/1 year
Rs. 1,499

Kaspersky Antivirus 2014

1 PC/1 year
Rs. 599

Kaspersky Antivirus 2014

3 PC/1 year
Rs. 1,199

Kaspersky Internet Security 2014 is available both as a standalone product and as part of Kaspersky Internet Security – Multi-Device, a security solution that will soon be launched to provide premium protection for the world’s most commonly-used devices. Kaspersky Internet Security – Multi-Device will give users an easy way to secure their Internet activity on multiple computers and mobile devices, with just a single purchase of a single license.

 



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