Reliance Jio's LYF-branded 4G feature phone leaks, expected to launch on July 21 at Rs 500

Reliance Jio is expected to announce its Rs 500 4G-enabled feature phone on July 21. The feature phone launch is seen as the next big push from the company.

Published Date
14 - Jul - 2017
| Last Updated
14 - Jul - 2017
 
Reliance Jio's LYF-branded 4G feature phone leaks, expected to la...

Reliance Jio's 4G VoLTE feature phone has leaked ahead of its rumoured launch on July 21, revealing features and design. Reliance Industries Chairman Mukesh Ambani is expected to clarify the company's plans for the VoLTE feature phone and the fiber-to-home broadband rollout at the company's annual general meeting on July 21. There are also reports that Jio's 4G feature phone will be announced at Rs 500 and now the purported device has leaked revealing the design and specifications.

Reliance JioWhere to buy 2699 claims to have 120 million subscribers but its subscriber additions have slowed in the past few months. With a 4G feature phone, analysts believe that Jio will be able to expand its base in Tier 2 and Tier 3 cities. According to the leaked images posted by TechPP, the handset will be branded as LYF and sports a 2.4-inch colour screen, coupled with standard T9 keypad and a dedicated button for the flashlight. The handset also offers a 4-way navigation key and dedicated keys for receiving and cancelling calls.

The feature phone reportedly offers 512MB RAM, 4GB flash storage, expandable up to 128GB. There is also a front VGA camera and a 2MP rear camera. TechPP reports that the device runs a forked version of Firefox OS called KAI OS with support for CAT 4 LTE band 3, 5 and 40. In terms of connectivity, there is Wi-Fi with Vo-WiFi support, but lacks Wi-Fi tethering or hotspot functionality. It also supports Bluetooth 4.1 and GPS.

As reported in the past, Jio is aiming to push its own suite of apps and services with its VoLTE feature phone. The feature phone comes bundled with Jio Apps like Jio TV, Jio Cinema, Jio Music to name a few. Reliance is reportedly subsidising the handset by Rs 650 to Rs 975, bringing the final retail price down to Rs 500. The company has reportedly placed orders for 18-20 million units of its VoLTE feature phone and shipments are expected to begin at the end of this month or early next month. Jio also revised its tariff plan recently and added two new plans with Rs 399 plan offering benefits previously available under the company's Dhan Dhana Dhan Offer.

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