HTC One ME (Dual-SIM)
Yurbuds Focus 300
Micromax Canvas Knight 2
LG Music Flow H7
Coolpad Dazen X7
Apple Music for India: First Look
How to test smartphones in a retail store
Media Streamers: what to look for before buying one
5 Ways to Optimize Your Code for Android 5.0 Lollipop
Sony Xperia Z3+: First Impressions
Don't read this, lest you get offended!
How tech is taking football to the next level
Classic FPS games are a dying breed
Slowly gathering steam...
The obsession within
America wants to fight Japan, this time with robots
Microsoft to roll out Windows 10 in phases, anticipating big demand
Google to launch Android One smartphone by Lava on July 14
Stephen Hawking, Arnold Schwarzenegger join Mark Zuckerberg's Q&A
MediaTek to blame for Alcatel's Cyanogen smartphone cancellation?
Lenovo Yoga 3 14
Lenovo Yoga 300
Lenovo Yoga 500
Wickedleak Wammy Note 4
Videocon Z51 Nova Plus
How to use Intel XDK plugins for Sublime Text
Intel XDK Update - HTML5 Games, Sublime Text* & Easier to Get Started
Steps to add x86 support to Android Apps Using Unity
3 easy steps for maximum performance for your Android emulator (Intel HAXM)
How does your GPU affect your image blur algorithms
HTC One ME (Dual-SIM) Review
Qualcomm Snapdragon 820 gets benchmarked in Geekbench
Facebook Lite for Android launched in India
Samsung wants to make more Tizen phones for India.mov
Xiaomi Redmi Note 4G now available for Rs. 7,999.
How to get most out of Google Photos
OnePlus 2: leaks, rumors and the buzz so far
Asus Fonepad 7: Overview [Promotion]
How to test a TV in a retail store
Apple Music across devices: In pictures
Intel Android Developer Zone
Intel Windows Developer Zone
Intel IoT Developer Zone
Intel Game Developer Zone
With the rise in number of users accessing the Internet through mobiles phones, a new research conducted by independent mobile advertising network, InMobi, reveals 59 percent of mobile web users are comfortable with mobile ads as they are with TV or online advertising. The research also shows mobile phones are now becoming major platform through which users engage with brands online.
The InMobi survey covers 15,000 mobile users in 14 markets across the world. It reveals about 50 percent of the average mobile web users across the world are now using the device as their main or exclusive source for access the web. The change in the trend has made the mobile phones an 'indispensable shopping tool' and even is being used for decision-making process of a purchase.
"Mobile devices now permeate every aspect of modern life. The study reveals that mobile users are always-on, whether surfing the mobile web while spending time with family (48 percent), at a social event (45 percent), commuting (60 percent) and shopping (43 percent). This creates a huge opportunity for brands and marketers to engage with consumers throughout the day unlike traditional advertising like print and TV,” says Naveen Tewari, CEO and co-founder at InMobi.
Other notable findings of the InMobi survey include : about 75 percent of respondents acknowledged they'd been introduced to something new via their mobile device, 67 percent feel that it had provided them with better options, 46 percent said they had made purchases using their mobile device and 45 percent said it has influenced their in-store purchases. You can read the full InMobi survey here.