Honor 6 Plus
Asus Strix Tactic Pro
Xiaomi Redmi 2
You can do more with Canvio
Honor 4x: A closer look at the build, design and screen quality
Your Take: How Asus Zenfone 5 users rate the device over long term usage
A closer look at the Digiflip Pro ET701 Android tablet, priced at Rs. 3,999
Intel Edison Board Troubleshooting and FAQ
Don't read this, lest you get offended!
How tech is taking football to the next level
Classic FPS games are a dying breed
Slowly gathering steam...
The obsession within
Xiaomi plans to sell Mi4, Redmi Note through The Mobile Store
Qualcomm Snapdragon 815 could be based on quad Cortex A72 and Cortex A53 cores: Report
Asus Zenfone 2 coming to India in last week of April
LG Spirit listed at Rs. 14,250 on company's India website
Latest OnePlus Two rumors point to Snapdragon 810 SoC, laser-assisted finger-print scanner.
Zebronics Zebpad 7T500
Celkon Millennia Q450
Lava Iris 414
Huawei Honor 4X
How to use Intel XDK plugins for Sublime Text
Intel XDK Update - HTML5 Games, Sublime Text* & Easier to Get Started
Steps to add x86 support to Android Apps Using Unity
3 easy steps for maximum performance for your Android emulator (Intel HAXM)
How does your GPU affect your image blur algorithms
Motorola Turbo Review
Motorola Moto E (2nd Gen) 3G Review
Justin McLeod and Samir Kapadia talk to Digit about Hinge
Micromax Canvas Selfie Review
Xiaomi Redmi 2 Review
10 websites and applications you must know about
This week in tech: March 28, 2015
16 top tech deals you should check-out (March 2015)
First Look: Micromax 42-inch UHD TV priced at Rs. 39,999
Top phone launches of Q1 2015 in India
Intel Developer Zone
Intel Windows Developer Zone
We've all heard the statistic: Microsoft's allegedly spending a whole truckload of money to market Windows 8. And we've all heard about what that's going to mean: Essentially, Windows 8 on every corner; advertisements in every place you read; mentions in everywhere you frequent.
According to a new report by The Sun, British actor James Corden — of the Broadway play One Man, Two Guvnors — is joining Jay-Z and Gwen Stefani to help Microsoft hawk Windows Phone 8 to the masses. And they're hardly the end-all, be-all list of Microsoft celebrity endorsers: Jessica Alba helped Microsoft show off Windows Phone 8 at the company's official launch event for the platform, and the company's already been pushing out TV ads featuring Will Arnett and Holly Willoughby, to name a few.
The ads themselves – well, minus Arnett's – are clearly attempting to combine celebrity appeal with simplicity. In Willoughby's, for example, she's shown briefly interacting with the common features and apps found on her Nokia Lumia 920 and describing how they allegedly help out her life as a parent. It's an easy, conventional advertisement that looks to show viewers that celebrities – and people of all ages – can tap into (and benefit from) all the conventions that Windows Phone 8 has to offer.
Microsoft's ad campaign is all about relationships: The notion that Windows Phone 8 can better the lives of people from a variety of backgrounds and professions, and with an equally diverse group of interests. As The Next Web's Emil Protalinski wrote in a late October article:
"If Microsoft can get a few movie actors, pop stars, professional athletes, and famous celebrities in general to use Windows Phone 8 devices, customize them, and narrate an ad like the one above, the company could have a great campaign on its hands. It could feature a few famous people, and mix in 'normal individuals' such as food lovers, movie lovers, roadtrippers, music mentors, gamers, fashion hunters, page turners, single dads, socializers, working moms, play makers, deal seekers, twin brothers, and the up-all-nighters."
Still, we're most curious to see who else Microsoft has tapped to endorse its new Windows world. Here's hoping Nick Offerman shows off a mustached Windows Phone 8 at some point in the future.
Copyright © 2010 Ziff Davis Publishing Holdings Inc