Motorola Nexus 6
Honor 6 Plus
Asus Strix Tactic Pro
OnePlus DR-1 drone: 6 things to know
Getting Started with Intel Energy Profiler™ for Android
JumpChat Case Study – Using MediaCodec for Hardware Decode on Intel Atom™ Processor-based Devices
Intel INDE for Google Android Studio
Emerging trend: PC rejuvenation
Don't read this, lest you get offended!
How tech is taking football to the next level
Classic FPS games are a dying breed
Slowly gathering steam...
The obsession within
Micromax's Yu is asking fans to name its Project Caesar smartphone
Microsoft announces Music and Video preview apps for Windows 10
Mozilla releases Firefox 37 with improved security, new URL bar and more
WWE 2K game coming to Android and iOS soon
Twitter launches Curator for media publishers
Lava NKS 101
Lava Iris 444
Intex Aqua Y2
Intex Aqua HD 5.0
Micromax Bolt D320
How to use Intel XDK plugins for Sublime Text
Intel XDK Update - HTML5 Games, Sublime Text* & Easier to Get Started
Steps to add x86 support to Android Apps Using Unity
3 easy steps for maximum performance for your Android emulator (Intel HAXM)
How does your GPU affect your image blur algorithms
Honor 6 Plus Review
First Impression: Honor 6 Plus
Motorola Turbo Review
Motorola Moto E (2nd Gen) 3G Review
Justin McLeod and Samir Kapadia talk to Digit about Hinge
Best Gaming PC config under Rs. 60,000 (March 2015)
13 tips and tricks to optimise your Vivaldi browser experience
10 websites and applications you must know about
This week in tech: March 28, 2015
16 top tech deals you should check-out (March 2015)
Intel Developer Zone
Intel Windows Developer Zone
Micromax of late has been on a launch spree, flooding the market with devices in each possible budget category. The company is now set to up the game and take on the international brands dominating the Indian market. Micromax's latest ad campaign takes a dig at Samsung's popular Galaxy Y series smartphones.
While touting its new Ninja 3.5 and Ninja 4 series of smartphones, Micromax on its Facebook page says, “Thought Y was cool? Here’s why you need to think again! The new Ninja 3.5 & Ninja 4 - Bigger, Faster, Better.”
The ad goes on to ridicule Samsung's popular 'aapke paas nahi hai uncle' catchphrase and coins new 'aapke paas nahi hai aunty'! The ad also ridicules the 'smaller' screen, size and other features of Samsung's devices. Well, here's the ad:
And here's another Micromax commercial mocking the Samsung budget smartphones.
Well, it's not the first time Micromax ad campaigns have targeted an international brand. Last year, the company ridiculed the iPhone 4S, by touting its A75 Superfone Lite as “i-can-afford-this-Phone-4sure” device.
Micromax has evolved as one of the major brands in the budget segment and is evidently giving a tough competition to the likes of Nokia and Samsung. While Nokia banks on its new Asha series of smartphones, Samsung has expanded its Y series with more budget and dual-SIM smartphones.
What do you think of Micromax's new ad campaign? Let us know in the comments section below: