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This week in tech: March 28, 2015
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Micromax has finally launched the anticipated Canvas Turbo smartphone. It is priced at Rs. 19,990 and will be available to consumers starting October 26.
Coming to the specifications of the Micromax Canvas Turbo, the device has a 5-inch Full HD CGS (Continuous Grain Silicon) display. A 1.5Ghz quad-core MediaTek MT6589T chipset along with 2GB of RAM powers the device. The rear of the device houses a 13MP camera and the front has a 5MP camera. The camera app on the smartphone showcases a host of features such as ‘Camerazzi’, which offers features such as 360-degree panorama, Cinemagraph and Object Eraser.
The Canvas Turbo has 16GB built-in storage. A 2000mAh battery powers the entire package. The smartphone runs on Android 4.2.1 Jelly Bean and Micromax claims that the OS will be updatable OTA.
The phone packs in a slew of preloaded apps and features including BBM & Hike for Instant Messaging, Spuul to watch free movies, Kingsoft Office, M!Security for anti-theft and anti-virus protection, M!Unlock to access “Blow to Unlock” feature, M!Live to download games, videos, wallpapers & music, Opera Mini browser and Game-hub. We have seen these features on other Micromax smartphones such as the Canvas 4 and the Canvas Doodle 2.
Commenting on the launch, Rahul Sharma, Co-founder, Micromax said, “At Micromax, our focus has always been to keep innovating to democratize technology for masses by offering seamless experience through a combination of great hardware and enhanced software capabilities. The Canvas Turbo further builds on our promise to constantly empower our users with superior technology. This is complemented by a refreshed ecosystem of applications enabling users to multitask offering great value to them.”
Shubhodip Pal, Chief Marketing Officer, Micromax said, “The launch of Canvas Turbo would be accompanied with our association with Hugh Jackman, one of the biggest names in world entertainment industry as the new brand ambassador of Micromax Canvas series of smartphones. The launch would be supported with a clutter breaking 360 degree marketing campaign across print, online and TV. The association will set an ideal platform for Micromax as we look forward to venture into international markets. The overwhelming response to the Canvas series has clearly established us as the leader in the phablet category, and the Canvas turbo will further reinforce our aim to be the number one smartphone player in India.”
Dr. Finbarr Moynihan, General Manager – International Sales & Marketing, MediaTek Inc. says, “Powered by MediaTek’s MT6589T processor, which offers 1.5GHz processing speed, the Canvas Turbo A250 is the fastest and most powerful smartphone from Micromax. Now, Micromax customers can effortlessly perform multiple tasks at once for entertainment, fun, productivity and more! The MT6589T also delivers premium multimedia capabilities with extremely low power consumption, and supports a 13MP camera with integrated ISP, Full HD (1920x1080) LCD support, and enhanced picture processing for DTV-grade image quality, allowing users to experience vibrant, razor sharp visuals. MediaTek is again proud to join hands with Micromax to help bring the world’s best technology to the Indian market.”