Micromax Canvas A1 (Android One)
Micromax Canvas Nitro A310
NVIDIA GeForce GTX 980
Intex Cloud FX
Moto G (2nd Gen)
Xiaomi Redmi 1S
Asus Zenfone 6
Asus Zenfone 5
HTC One (M8)
iOS 8: Huge for developers, not yet for you
The Indian Spotify: 4 mobile music streaming apps that you can use
Android One excels in battery test against competitors
Zenfones, Zenwatch and more: In conversation with Asus
iOS 8: 13 important features
How tech is taking football to the next level
Classic FPS games are a dying breed
Slowly gathering steam...
The obsession within
Carmick Shift: Can John Carmack and Oculus Rift change the world?
Moto 360 will be available exclusively on Flipkart
A look at Amazon's new Kindle Fire tablets & Kindle Voyager
Android's next version will come with default encryption
Samsung to stop selling 48 phone models online to focus on offline retail
Samsung to release Galaxy Note 4 on October 17
Moto G 2nd gen launched, available from midnight at Rs. 12,999
Xiaomi goes for the kill, prices Redmi 1S at Rs. 5,999 in India
Xiaomi lists Mi3 cases and power-banks on Flipkart, offers 10,400 mAh powerbank for Rs. 999
Moto G2 expected to be announced on 10 September
Motorola Moto X (Gen 2) smartphone, Moto 360 smartwatch announced for India
Karbonn Sparkle V
Spice Android One Dream UNO Mi-498
Micromax Canvas A1
Sony Xperia E3 Dual
Tutorial: How to implement H.265/HEVC for Intel Atom Based Android Platforms
How to use Native Library Compression SDK for Android apps
How to use Intel Cilk Plus to speed up your Android application
How to get started with OpenCL on Android OS
How to implement Gesture Sequences in Unity 3D game engine via TouchScript framework
How to Develop an Intelligent Autonomous Drone using an Android Smartphone
How to choose the right engine for your x86-based Android game
How to create sample codes for Video 3D on Android
NVIDIA Editors Day 2014 Highlights
NVIDIA Editors Day 2014 - HBAO+, PCSS, TXAA and God Rays demo in Far Cry4
NVIDIA Editors Day 2014 - Turf effects in Grass Demo
NVIDIA Editors Day 2014 - HairWorks demo on Far Cry 4 animals
NVIDIA Editors Day 2014 - Viscosity added to FleX fluids leading to some hilarious effects
12 upcoming tech & lifestyle stuff worth lusting over
Top 5 free new games for Android & iOS (Sep 2014)
Windows 9: What we have seen so far
Android One: A look at the competition
Register for the Digit.in Reward Program
How to earn points?
Most of us in India would have seen Micromax’s ‘i-can-afford-this-Phone’ ads, whether on billboards, on television, or online. First started for the super-affordable Micromax Andro A60, these relatively snarky ads contrast the expensive nature of modern smartphones, most especially, the Apple iPhone.
The Micromax ads have now gained a new avatar for the company’s latest budget Android offering – the Micromax A75 Superfone Lite, becoming the “i-can-afford-this-Phone-4sure” ads. Not too bad, poking fun at the iPhone 4S and its extravagant pricing - we’re sufficiently tickled.
Ever since the Apple iPhone 4S launched in India at its rather unbelievable prices, which list as amongst the highest in the world, we’ve heard from quite a few angry Indians who are now quite put off by the brand, which never was a value proposition in the first place.
It certainly is interesting to see how Micromax milked the iPhone 4S price furor for what it was worth, and the amount of effort it is putting to place these ads everywhere online, along with other, more product-centric Superfone placements.
Of course, Micromax’s “Nothing like Anything” tagline still makes many of us scoff mockingly, and roll our eyes. What do you think of the new “i-can-afford-this-Phone-4sure” ads? Let us know in the comments section below:
Vote and Win!Digit Icons of Trust 2011 Survey
Visit http://thinkdigit.com/trust to vote for your favorite tech brands in India.
Survey participation gives you a chance to win exciting gifts like wireless input devices, earphones and special edition Digit branded T-shirts.
As an appreciation of your valuable time and input, every participant will receive an assured gift in the form of Digit discount vouchers.
We encourage you to participate in multiple surveys to increase your chances of winning more goodies.