HTC Desire 616 Dual SIM
Lava Iris X1
HTC Desire 516
Asus Zenfone 5
HTC One (M8)
Micromax Unite 2 A106
Demystifying the cool new Yahoo with Hari Vasudev
Smartphones that let you control your TV
The 8 best water resistant smartphones to buy
Why the Nokia Lumia 530 will probably disappoint
Will the Xiaomi Mi Band be a game changer for wearable devices?
How tech is taking football to the next level
Classic FPS games are a dying breed
Slowly gathering steam...
The obsession within
Carmick Shift: Can John Carmack and Oculus Rift change the world?
Microsoft readying a selfie phone and an affordable high-end phone
App downloads in India to hit 9 billion by 2015: Report
Microsoft and Intel brings Windows to Raspberry Pi style board
Unu Ultrapak can power your smartphone in just 15 mins
CERT-In warns about debit/credit card information stealing BrutPOS virus
HTC Desire 516 launched in India for Rs. 14,200
Xiaomi goes for the kill, prices Mi 3, Redmi Note & Redmi 1S aggressively
ISPs block Torrent, hosting websites after court order: Reports
Asus launches ZenFone series of Android phones in India, prices them competitively
CyanogenMod finds 'Heads up' notification mode in Android
Dell Vostro 14 3442 4th gen CDC/4 GB/500 GB/Win 8.1
Dell Inspiron 15 5547 4th gen Ci7/8 GB/1 TB/Win 8.1/ 2GB Graph
Dell Inspiron 15 5547 4th gen Ci5/4 GB/500 GB/Win 8.1/ 2GB Graph
Dell Inspiron 14 3442 4th gen Ci3/4 GB/500 GB/Win 8.1
Dell Inspiron 14 3442 4th gen Ci5/4 GB/1 TB/Win 8.1
How to use Intel WiDi technology to project your App onto a bigger screen
How to Optimize Your Android Apps (NDK) in Two Minutes on Intel Architecture
How to Develop an Intelligent Autonomous Drone using an Android Smartphone
How to use Intel VTune Amplifier 2014 for Systems on a Dell Venue 8
How to Set Up an NDK Project to Compile for Multiple Target Platforms
How to become a cyber-forensics expert
How to create your own TOR url
How to create your own lyrics video
How to become a social media star
How to listen to free music online through scrobbling
Samsung Galaxy Tab S 8.4 - Video Playback
Samsung Galaxy Tab S 8.4 - First Impressions
Xiaomi Mi3 Review
HTC Desire 616 - First Impressions
Xiaomi mi3 Review Performance
Digit August 2014
7 best cases for your Xiaomi Mi3
8 upcoming smartphones that you should be looking out for
The A list: The Best Smartphone to buy for every budget
13 things that you should know about the Xiaomi Mi3
Register for the Digit.in Reward Program
How to earn points?
Apple now below Samsung in terms of revenue, fifth in terms of volume.
Apple is now the second largest smartphone brand in India in terms of revenue, an upcoming IDC report has revealed. The report shows that Apple now has a hold on 15.6% of the total revenue generated from smartphone sales in India, behind Samsung's 38.8%. With the rise in market share, Apple now has supplanted BlackBerry that originally held the spot below Samsung, with a 6% market share.
After taking a look at the IDC report, The Economic Times notes that Apple's 15.6% share of the Indian smartphone market marks an almost 300% jump from the 3.9% share that it held in the third quarter of 2012. Apple recently reshuffled their distribution and launch strategy for its products in India and signed Redington and Ingram Micro as its primary distributors for India. The smartphone maker has also reportedly increased its ad-spending in India and increased its employee headcount from approximately 130 to about 170 by the end of 2012.
However, the IDC report also shows that Apple still remains at fifth place when it comes to the total number of smartphones sold in India. This fact is mirrored (albeit in an exaggerated manner) by a recent Nielsen India survey that showed that a mere 1% of 10,000 respondents expressed preference for iPhones while a massive 62% favoured Android smartphones. Long-time favourites Symbian also showed a strong outing in the survey with 21% positive responses while Windows Phone had 8% of respondents behind it.
The high revenue coupled with low actual sales for Apple devices can be explained by the fact that all iOS products are sold at premium prices in India. However, with its increased focus here, Apple has introduced a zero percent EMI scheme to Indian customers. But as a market analyst told the Wall Street Journal, to grab a larger share of the market with respect to actual number of handsets sold, Apple needs to introduce lower priced devices for the Indian market. The other way would be to follow the China model, where Apple has witnessed substantial growth without reducing prices or introducing less-expensive devices but rather by increasing its retail presence and targeting users who can afford an iPhone. So far, Apple seems to be following the latter model but it's yet to be seen if it can replicate its Chinese success story, here in India.
What do you think should be Apple's main strategy to increase smartphone sales in India? Tell us in the comments section below or voice off-on our Facebook page.
Source: The Economic Times, ZD Net, The Wall Street Journal