Idea Cellular has introduced a new 5-inch smartphone, called the Ultra. Priced at Rs. 10,500, the new Idea smartphone runs Android 4.1 Jelly Bean and is powered by a 1.2GHz quad-core processor along with 512MB of RAM.
The Idea Ultra has a 5-inch IPS display with 480x854 pixels resolution. It features dual-SIM (GSM GSM), 4GB of inbuilt storage, expandable up to 32GB via microSD card, 8MP rear camera and 0.3MP front-facing camera. The Ultra comes with a 2,000mAh battery, which is rated to deliver talktime up to 5 hours on 2G and 3 hours on 3G.
Idea is also offering bundled data and content packs with the new smartphone. For prepaid users, Idea is offering 250 MB data or 30 days immediately after the first recharge. Within 48-72 hours of recharge and first call from Idea Smartphone, the operator is offering 1.6 GB per month for 3 months on 3G/Unlimited data on 2G for first 3 months, and Idea TV Rs. 150 pack p.m. free of charge for 3 months.
For postpaid users, 1.6GB 3G data per bill cycle for 90 days/Unlimited 2G data per bill cycle for 90 days and Idea TV Rs. 150 pack p.m. free of charge for 3 months.
"The true potential of mobile broadband can be unleashed only with the development of the entire ecosystem. Keeping this in mind, Idea has been actively focused at offering affordable 3G smartphones with high-end features, in addition to rapidly growing 3G network and product portfolio, to ensure that Idea users enjoy the best 3G experience. This has helped us convert every 4th Idea subscriber into a data user. We are now encouraged to venture into the 12.7cm (5") category Smartphone with ULTRA, which is targeted at the evolving and experimental, young Indian consumers, for whom the smartphone is increasingly becoming an integral part of their lives” says Sashi Shankar, Chief Marketing Officer, Idea Cellular in a release.