HTC Desire 516
LUXA2 Groovy Bluetooth Speaker
Karbonn Titanium Octane Plus
Asus Zenfone 5
HTC One (M8)
Micromax Unite 2 A106
Why the Nokia Lumia 530 will probably disappoint
Will the Xiaomi Mi Band be a game changer for wearable devices?
In Focus: Walk Me Up! Alarm app for Android
Xiaomi MIUI reviewed
LG G3 First Impression: Great screen, smart design & power packed.
How tech is taking football to the next level
Classic FPS games are a dying breed
Slowly gathering steam...
The obsession within
Carmick Shift: Can John Carmack and Oculus Rift change the world?
Oplus launches XonPhone 5 in India for Rs. 7,999
Uber app arrives on Windows Phone
Incredible India! walking tour app launched for Android
Sony Xperia T3 up for pre-order for Rs. 26,990
Metal Samsung Galaxy S5 Alpha photos and specs shows up online again
HTC Desire 516 launched in India for Rs. 14,200
Xiaomi goes for the kill, prices Mi 3, Redmi Note & Redmi 1S aggressively
ISPs block Torrent, hosting websites after court order: Reports
Asus launches ZenFone series of Android phones in India, prices them competitively
CyanogenMod finds 'Heads up' notification mode in Android
Samsung Galaxy Star Advance
Celkon Millennium Vogue Q455
Micromax Canvas Fire A104
Spice Stellar Mi-526
Spice Stellar Mi-520
How to use Intel VTune Amplifier 2014 for Systems on a Dell Venue 8
How to Set Up an NDK Project to Compile for Multiple Target Platforms
Guide: How To Implement native Intel x86 Support for Android Apps to boost performance
How to setup a surveillance system for your business
How to create your own TOR url
How to migrate to an Android smartphone from any OS
How to become a cyber-forensics expert
How to create your own lyrics video
How to become a social media star
Xiaomi Mi3 Review
HTC Desire 616 - First Impressions
Xiaomi mi3 Review Performance
Xiaomi MiUI 5
Xiaomi Mi3 - Build & Design
Preview: LG G Watch smartwatch with Android Wear
Android app stores: 5 best alternatives to Google Play Store
Hands-On: LG G3, a flagship Android phone with an awesome screen
Xiaomi Mi3 build quality and size comparison
5 awesome, beautiful PC case mods
Register for the Digit.in Reward Program
How to earn points?
It looks like Apple has finally struck gold with the way they are selling their products in India as the last three months show a gargantuan jump in sales numbers for the fruity company.
Apple has really strengthened its hold on the Indian market in the last 3 months, if a report from the IDC is to be believed. According to the report, sales of Apple products have gone up by as much as 400 percent in the last three months. Though the increase is definitely phenomenal, Apple still has its work cut out for itself if it wants to be a market leader in India.
It would seem that the sudden spurt in sales growth can be attributed to Apple applying the same strategy to the Indian market that they did in China. In places like the US and Europe, carriers normally offset the large costs of owning an iPhone by subsidizing it through an annual or two-year contract. This convenience doesn't exist in India, and therefore, owning an iPhone has always been an expensive affair. In order to tackle the issue, Apple has started selling their products in the Indian market with the EMI options, making them a whole lot easier to own.
"Apple is doing what it did in China three or four years ago. They studied the market, learned consumer needs and suddenly went aggressive," said Jayanth Kolla, founder & partner at Convergence Catalyst, a telecom research firm. "From having about 30 people here six months ago, Apple India is now about 150-people strong."
This strong growth is a good sign for Apple, which is yet to establish its own “Apple Stores” across the country. Despite the lack of such establishments, and working purely through a distributor network, Apple has managed to make such a giant leap. Tim Cook has expressed that he loves the country, but Apple is not giving the country its full focus due to a convoluted distribution channel that is currently in place. However, Apple does hope to one day become a full blown retail outlet in the country. For now, however, you may enjoy the fruity offerings from Apple authorized retailers sprawled across all major cities.