Sony Xperia Z3 Review
Sony Xperia Z3 Compact
Karbonn Sparkle V (Android One)
Micromax Canvas A1 (Android One)
Xiaomi Redmi 1S
Asus Zenfone 6
Asus Zenfone 5
HTC One (M8)
First Impressions: Blackberry Passport
Samsung Galaxy Alpha: First impressions of Samsung's premium mini phone
A date with the Oculus Rift
Windows 9: The bloodiest war for your PC is coming soon
Hot Shots: A Windows game that warps conventional touch based gaming
How tech is taking football to the next level
Classic FPS games are a dying breed
Slowly gathering steam...
The obsession within
Carmick Shift: Can John Carmack and Oculus Rift change the world?
Xolo launches the Q2100 with integrated fingerprint sensor
Samsung India launches Galaxy Grand Prime to compete with the Moto G
YotaPhone dual-screen smartphone spotted on Flipkart
Lumia 930, 830 and 730 WP 8.1-based phones launched in India
Broadband adoption rate improves in India: Akamai report
Moto G 2nd gen launched, available from midnight at Rs. 12,999
Xiaomi goes for the kill, prices Redmi 1S at Rs. 5,999 in India
Xiaomi lists Mi3 cases and power-banks on Flipkart, offers 10,400 mAh powerbank for Rs. 999
Moto G2 expected to be announced on 10 September
Motorola Moto X (Gen 2) smartphone, Moto 360 smartwatch announced for India
Intex Aqua Star Power
Intex Aqua Star HD
Intex Aqua Star
Idea Magna L
Case Study: Optimizing Cyberlink PowerDVD to improve battery life on Intel devices
How to use Parallel Programming with C#
Create a music App with touch, stylus & keyboard control for Windows 8 tablets
How to optimize multimedia & augmented reality Android apps for Intel platform
How to use Intel INDE Media Pack for Android to add video capturing capability for Unity Apps
How to Develop an Intelligent Autonomous Drone using an Android Smartphone
How to get started with OpenCL on Android OS
How to use Intel Cilk Plus to speed up your Android application
How to choose the right engine for your x86-based Android game
How to create sample codes for Video 3D on Android
Nokia Lumia 930 - First Impressions
Nokia Lumia 830 - First Impressions
Nokia Lumia 730 - First Impressions
Microsoft jumps to Windows 10 and rolls back to Windows 7 features
First look: Lenovo Vibe Z2 Pro
Hands On: Nokia Lumia 930
Top 5 Flagship Android smartphones to buy today
Hands On: Nokia Lumia 730
The 5 best high-end smartphones to buy today
It looks like Apple has finally struck gold with the way they are selling their products in India as the last three months show a gargantuan jump in sales numbers for the fruity company.
Apple has really strengthened its hold on the Indian market in the last 3 months, if a report from the IDC is to be believed. According to the report, sales of Apple products have gone up by as much as 400 percent in the last three months. Though the increase is definitely phenomenal, Apple still has its work cut out for itself if it wants to be a market leader in India.
It would seem that the sudden spurt in sales growth can be attributed to Apple applying the same strategy to the Indian market that they did in China. In places like the US and Europe, carriers normally offset the large costs of owning an iPhone by subsidizing it through an annual or two-year contract. This convenience doesn't exist in India, and therefore, owning an iPhone has always been an expensive affair. In order to tackle the issue, Apple has started selling their products in the Indian market with the EMI options, making them a whole lot easier to own.
"Apple is doing what it did in China three or four years ago. They studied the market, learned consumer needs and suddenly went aggressive," said Jayanth Kolla, founder & partner at Convergence Catalyst, a telecom research firm. "From having about 30 people here six months ago, Apple India is now about 150-people strong."
This strong growth is a good sign for Apple, which is yet to establish its own “Apple Stores” across the country. Despite the lack of such establishments, and working purely through a distributor network, Apple has managed to make such a giant leap. Tim Cook has expressed that he loves the country, but Apple is not giving the country its full focus due to a convoluted distribution channel that is currently in place. However, Apple does hope to one day become a full blown retail outlet in the country. For now, however, you may enjoy the fruity offerings from Apple authorized retailers sprawled across all major cities.