Xiaomi Redmi 1S
HTC One E8
Idea 3G Smartfone Ultra +
WickedLeak Wammy Neo
Asus Zenfone 6
Asus Zenfone 5
HTC One (M8)
HTC Desire 616 Dual SIM
Mozilla Firefox OS: A beginner's guide
Developing 3D Games for Windows 8 with C++ and Microsoft DirectX
E-commerce players now eye the education segment
First Impression: Intel powered Digiflip Pro Android tablets from Flipkart
First Impressions: Xiaomi Redmi 1S, redefining the low-end segment
How tech is taking football to the next level
Classic FPS games are a dying breed
Slowly gathering steam...
The obsession within
Carmick Shift: Can John Carmack and Oculus Rift change the world?
Opera desktop browser adds tab preview feature, offers over 1000 extensions
Flipkart removes Moto G from listings, paves way for Moto G2
Scientists develop batteries that run on sugar
Microsoft China accidentally confirms Windows 9
Wynk: Airtel's new music streaming app takes on Gaana and Saavn
Moto 'G2' specs revealed in benchmarks
OnePlus One India launch confirmed
Xiaomi lists Mi3 cases and power-banks on Flipkart, offers 10,400 mAh powerbank for Rs. 999
Moto G2 expected to be announced on 10 September
Xiaomi goes for the kill, prices Redmi 1S at Rs. 5,999 in India
Lava Iris X5
Celkon Millennium Glory Q5
Oppo Neo 3 R831K
Xolo Play 8X-1100
Xolo Q1000s Plus
How to use Intel Cilk Plus to speed up your Android application
How to get started with OpenCL on Android OS
How to implement Gesture Sequences in Unity 3D game engine via TouchScript framework
How to use Intel Perceptual Computing to develop engaging apps
How to choose the right engine for your x86-based Android game
How to Develop an Intelligent Autonomous Drone using an Android Smartphone
How to use Intel WiDi technology to project your App onto a bigger screen
How to Optimize Your Android Apps (NDK) in Two Minutes on Intel Architecture
How to Set Up an NDK Project to Compile for Multiple Target Platforms
Xiaomi Redmi 1S Review - Performance
Xiaomi Redmi 1S Review - Build & Design
Xiaomi Redmi 1S - First Impressions
HTC One E8 - First Impressions
Asus Zenfone 6 Review - User Interface
Xiaomi Redmi 1S is out of stock, here's what else you could buy
Best 2 player games on Android
Top 5 smartphone accessories under Rs. 1,000
7 Phones with best displays under Rs. 10,000
Top 10 gaming laptops you can buy under 50K
As the Apple vs. Samsung war heats up, the Indian consumer enjoys the fruits of the spoils.
Apple and Samsung have been going at each other’s throats for as long as the smartphone has existed, but the war just got a notch hotter, with the consumer, for once, being the one benefiting. Both Apple and Samsung have shifting their focus to the Indian market, trying to entice the second largest population in the world, which holds the potential to boost either of the manufacturers into the world leader position.
It first started with Apple offering their phones on EMIs to consumers, followed by the company allowing Indian customers to trade in any of their smartphones for a minimum Rs. 7,000 off on a brand new iPhone 4. This was in the very beginning of April, following which Samsung hit back with a 15% cashback on their Galaxy phones like the Galaxy S III, Galaxy Note II the Galaxy Grand and even the Galaxy Tab. The icing on the cake happens to be the fact that the discount stands alongside Samsung’s offer of allowing consumers to pick up any of these devices on a 12-month 0% interest EMI, bringing the monthly expense further down.
This is a result of the fact that a large chunk of the Indian population still continues to use either basic or low-end smartphones, so there are a lot of potential customers for either of the companies. Apple especially had faced a tough time cracking the Indian market due to the lack of Apple Stores and the fact that their devices carry a high initial cost of ownership. The cheapest model of the iPhone 5 starts at around Rs. 45,000, which can be a lot of money to fork out in one go. To counter this, Apple started selling their phones on EMI options directly through certified retailers, which drove the sale figured up really fast, giving them not only a much higher market share, but also tripling profits.
While it is good to see the two companies offer discounts and EMIs, many believe that this is a move to clear out old stocks and make place for the newer devices that are yet to be launched later this year. Samsung has the Galaxy S IV coming out soon, so it would make sense to offer a discount on the S III to move as many units as possible. Same goes for the iPhone 4, which is now a three year old product. No surprise Apple’s trying to get rid of as much stock as possible before they ring in the iPhone 5S (or iPhone 6) later this year. The bottom-line still remains that no matter what the reasoning, the consumer is benefiting. About time too!