Gigabyte GeForce GTX 960 G1 Gaming Graphics Card
Astrum BT-021N Luxury Bass Bluetooth Speaker
Corsair Graphite 760T
HP Pavilion 13
Mitashi GameIn ThunderPro Handheld Gaming Console
Why Cyanogen wants Google to leave Android alone
World of Tanks: A guide to understanding ammo types
The Incredible Ancient Indians: the myths & the pseudo-science
World of Tanks: Tips and Tricks (Part 2)
Introduction to Azure Support
How tech is taking football to the next level
Classic FPS games are a dying breed
Slowly gathering steam...
The obsession within
Carmick Shift: Can John Carmack and Oculus Rift change the world?
Google Apps Referral Program launched in India
HTC Desire 526G+, octa-core dual-SIM phone launched at Rs. 10,400
Microsoft's Spartan web browser to support extensions
ZTE Blade S6 with 5-inch display, Snapdragon 615 SoC unveiled
Hike Messenger adds voice calling feature
Xiaomi Mi 4
HTC Desire 526G plus Dual SIM
Samsung CE118PF-X1/XTL 32 L Convection Microwave Oven
Samsung MC322GAKCBB/TL 32 L Convection Microwave Oven
Samsung MC28H5015VK 28 L Convection Microwave Oven
How to add x86 support to Android apps using the Unity game engine
How To Excel At Great UX Design
How to be a Resourceful Gamer
How to Install an SSD in your desktop or laptop PC
How to optimize SSD performance in Windows
Hugo Barra Explains Whats New in MiUi6
Xiaomi Mi4 - First Look
Xiaomi Mi4 vs OnePlus One
Upcoming games of 2015 that are worth the wait Part 2
Geforce GTX 960 - First Impressions
A few hours with the Xiaomi Mi4
10 Microsoft Big Data Success Stories
Rumor Roundup: Android Flagship Smartphones for 2015
An overview and buying advice on Samsung smartphones available in India
9 incredible modern science & tech stories from India
Intel Developer Zone
Intel Windows Developer Zone
Dsk International Campus Zone
Apple and Samsung have been going at each other’s throats for as long as the smartphone has existed, but the war just got a notch hotter, with the consumer, for once, being the one benefiting. Both Apple and Samsung have shifting their focus to the Indian market, trying to entice the second largest population in the world, which holds the potential to boost either of the manufacturers into the world leader position.
It first started with Apple offering their phones on EMIs to consumers, followed by the company allowing Indian customers to trade in any of their smartphones for a minimum Rs. 7,000 off on a brand new iPhone 4. This was in the very beginning of April, following which Samsung hit back with a 15% cashback on their Galaxy phones like the Galaxy S III, Galaxy Note II the Galaxy Grand and even the Galaxy Tab. The icing on the cake happens to be the fact that the discount stands alongside Samsung’s offer of allowing consumers to pick up any of these devices on a 12-month 0% interest EMI, bringing the monthly expense further down.
This is a result of the fact that a large chunk of the Indian population still continues to use either basic or low-end smartphones, so there are a lot of potential customers for either of the companies. Apple especially had faced a tough time cracking the Indian market due to the lack of Apple Stores and the fact that their devices carry a high initial cost of ownership. The cheapest model of the iPhone 5 starts at around Rs. 45,000, which can be a lot of money to fork out in one go. To counter this, Apple started selling their phones on EMI options directly through certified retailers, which drove the sale figured up really fast, giving them not only a much higher market share, but also tripling profits.
While it is good to see the two companies offer discounts and EMIs, many believe that this is a move to clear out old stocks and make place for the newer devices that are yet to be launched later this year. Samsung has the Galaxy S IV coming out soon, so it would make sense to offer a discount on the S III to move as many units as possible. Same goes for the iPhone 4, which is now a three year old product. No surprise Apple’s trying to get rid of as much stock as possible before they ring in the iPhone 5S (or iPhone 6) later this year. The bottom-line still remains that no matter what the reasoning, the consumer is benefiting. About time too!