2012 Revisited: Phones killed by impractical pricing

There were a lot of good phones launched in 2012, but some of them were rather unfortunate to not have a lot of good luck going their way. Always, because someone in a suit completely wrong decision regarding how much the phone should be priced at.

By Vishal Mathur Published Date
28 - Dec - 2012
| Last Updated
28 - Dec - 2012
 
2012 Revisited: Phones killed by impractical pricing

Apart from the smartphones that became popular this year, there were a lot more competent smartphones that you could have purchased. But did not, because of the unrealistic price of the device in the face of what the competition is offering. Here are some such phones that you would have bought, but couldn’t.

Hopefully, smartphone manufacturers will be slightly more careful and sensitive with the pricing of the devices in 2013, especially in a market like India, where value for money is the essence of shopping.

HTC One X: This phone was launched at around the Rs. 37,500 price bracket. And this was a tad too much always. Yes, this was one of the first phones in the Indian market with the quad-core processor, but that really wasn’t justifying the price tag. The LG Optimus 4X HD arrived in the market priced around Rs. 33,000. Later, the Galaxy S III ensured that it was an undisputed all-round better deal, but even before that, people were wondering why price was still not tweaked. Market forces still ensured that the One X prices were tweaked later, but a little too late. Currently retailing for just around the Rs. 30,000 price bracket. Read HTC One X Review.

Sony Xperia IonWhere to buy 20750Where to buy 20750: One of the rather solid phones to be launched this year. But no one even bothered with it, because it was launched with a price tag of Rs. 36,999. This for a phone with a dual-core processor, an inferior display type and with an older gen OS, still, the consumers were having none of it. What was Sony thinking of pitting the Xperia IonWhere to buy 20750Where to buy 20750 against the Samsung Galaxy S III and the eventually launched HTC OneWhere to buy 43985 XWhere to buy 21450 ? The Ion would have been a very good deal priced around the Rs. 28,000 mark, but Sony didn’t want to hurt the Xperia S. Messed up decisions all around! Read Sony Xperia Ion Review.

HTC One SWhere to buy 14999Where to buy 14999: The One SWhere to buy 14999Where to buy 14999 was launched on the heels of the One X, and was priced at Rs. 33,590. The One SWhere to buy 14999Where to buy 14999 was ridiculously close to the One X in terms of the price difference, and do remember, the One SWhere to buy 14999Where to buy 14999 is a dual-core processor phone. Despite the excellent performance, people pretty much said, “why should we spend so much for a dual core phone”, and went on to consider a phone from the Rs. 27,000 – Rs. 30,000 price band, which included the likes of the Sony XperiaWhere to buy 2708 4990Where to buy 2708 4990 S and the Motorola Razr. Currently, the One SWhere to buy 14999Where to buy 14999 is retailing around Rs. 25,000, and is a very good deal at that price. Read HTC One S Review.

Sony Xperia SLWhere to buy 19990 22446Where to buy 19990 22446: Yet another Sony XperiaWhere to buy 2708 4990Where to buy 2708 4990 phone on this list – do you notice a trend? Sony Mobile clearly did not learn from the mistake they made with the Xperia IonWhere to buy 20750Where to buy 20750, and priced the dual core Xperia SLWhere to buy 19990 22446Where to buy 19990 22446 at Rs 32549. This suffered from the same syndrome as the HTC one sWhere to buy 14999, and even more so because by the time the SL was launched around the end of October, the Galaxy S III and the Galaxy Note were the undisputed Android devices to buy upwards of Rs. 30,000. The SL was essentially a minor upgrade over the Xperia S, with the slightly upgraded processor. Everything else, including the looks remain the same, and for currently around Rs. 25,000, the Xperia S makes for a better value phone than the SL that is retailing for around Rs. 29,000. Also check out Sony Xperia SL Review.

Nokia Lumia 900: First, Nokia kept delaying the launch of the Lumia 900Where to buy 17969Where to buy 17969 in India. Then, when they finally did in autumn 2012, it was priced upwards of Rs. 30,000. That is not done for a phone that was about to become outdated in a few months in terms of the operating system. As we had said, the Lumia 900Where to buy 17969Where to buy 17969 was the best phone in the Windows Phone 7.5 generation, but unfortunately, that generation ends with that phone. Currently retails for around Rs. 25,000, but people believe that the Lumia 800 is still a better bet, selling at around Rs. 18,000. Read more about the device here.

Vishal MathurVishal Mathur

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