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Yahoo has entered into a deal with Google to serve contextual ads on some of its websites. This makes sense since Google has an immensely large presence in the online advertising space.
Yahoo has entered into a global advertising deal with the search giant Google which will result in Google ads appearing on Yahoo websites. Yahoo announced this deal on Wednesday, February 6.
The deal seems to be a win-win situation for both the companies as Yahoo gets relevant ads on its website and Google gets a larger platform to display its ads.
The deal comes seven months after Marissa Mayer took the chair as CEO of Yahoo. Marissa Mayer was formerly one of Google’s top executives.
Yahoo’s official blog post on the deal reads, “Today, we’re excited to announce that we recently signed a global, non-exclusive agreement with Google to display ads on various Yahoo! properties and certain co-branded sites using Google’s AdSense for Content and Google’s AdMob services.
By adding Google to our list of world-class contextual ads partners, we’ll be able to expand our network, which means we can serve users with ads that are even more meaningful.
For our users, there won’t be a noticeable difference in how or where ads appear. More options simply mean greater flexibility. We look forward to working with all of our contextual ads partners to ensure we’re delivering the right ad to the right user at the right time.”
The advertising will be on a more contextual basis, something that we have come to see in Google ads as well as on the social networking website, Facebook. If you are searching for shoes, or clothes or a new TV set, the ads that will appear will be relevant to what you are looking for instead of something irrelevant like property or hair care. This relevance makes it easier and more likely for a user browsing the Internet to click on the ad.
Source: Yahoo Blog