Twitter notches up 400 million tweets a day, gets new logo

By Kul Bhushan Published Date
07 - Jun - 2012
| Last Updated
07 - Jun - 2012
Twitter notches up 400 million tweets a day, gets new logo

According to Twitter CEO Dick Costolo, the micro-blogging site sends more than 400 million tweets every day! Costolo also revealed that both mobile usage and revenue were surpassing desktops.

In an interview at the Economist's Ideas Economy: Information 2012 conference, Costolo said that majority of Twitter users accessed the website via mobile, and were far more active than desktop users. Explaining why Twitter is more successful on mobile, the CEO said, “"because tweets are 140 characters, and born of mobile and constrained that way, when we designed the ad platform our ads would go everywhere tweets go, and the only way is if the ads are tweets.”

Costolo added that Twitter's mobile advertising was doing really well, but didn't shared any figures. He said that the company had already launched an ad platform on web, but mobile revenues have been higher than non-mobile platform. On speculations of Twitter IPO, Costolo said that he is not focussing on it and that he accorded high priority to the company and the product right now.

Last month, Twitter's vice president of products, Satya Patel, revealed that the company was churning out 340 million tweets a day and aiming to expand global user base to two billion users.

Separately, Twitter rolled out a new “Twitter Bird”, which will be the new trademark symbol for the micro-blogging site.

New Twitter Bird

“Our new bird grows out of love for ornithology, design within creative constraints, and simple geometry. This bird is crafted purely from three sets of overlapping circles — similar to how your networks, interests and ideas connect and intersect with peers and friends,” Twitter says in a blog post.To learn more about the new trademark, visit the Twitter brand resources page.

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