Days after rolling out new API rules, Twitter has now turned its attention towards increasing user engagement. The micro-blogging website has introduced a new e-mail newsletter called 'people you may know', which offers suggestions for who to follow. The new format is considered to be a copy of LinkedIn's 'People You May Know' feature, which also suggests people who to be connected/follow on the professional networking site.
It's notable Twitter already has such feature that offers suggestions who to follow. But those have been made more prominent and shows relevant people. Twitter's refined widget is based on an improved algorithm and more personalised, and also takes into account of users' location.
“This weekly email highlights a handful of people you may know who use Twitter. You can choose to follow any of the suggested people and you can find more people you may know on twitter.com. Suggestions are based on signals like who your friends follow and the contact information imported by people you know. For example, if several people you know follow someone, you may also know them and want to follow them too. There’s no telling who you might find on Twitter, so open this weekly message for an ongoing source of great accounts to follow,” Twitter explains in a blog post.