Dragon Age: Inquisition (PC)
MOGA Pocket Controller for Android
JBL Synchros E10
Gionee Elife S5.1
Far Cry 4
6 reasons to buy the Huawei Honor 6
Ford's David Huang talks about in-car infotainment and AppLink
How I ended up buying fake Xiaomi earphones from Amazon India
How Digital India initiative can revive the education sector
GOSF 2014: A very ordinary affair so far
How tech is taking football to the next level
Classic FPS games are a dying breed
Slowly gathering steam...
The obsession within
Carmick Shift: Can John Carmack and Oculus Rift change the world?
Google expands Android One program to Bangladesh, Sri Lanka and Nepal
Nokia C1 rumoured to be an upcoming Android smartphone
3DAround: iPhone app that lets you take 3D pictures
Motorola announces 32GB Moto X (2014) in India for Rs. 32,999
Google to open a permanent campus in Hyderabad: Reports
Micromax Canvas Tab P470
iBall Slide 3G Q7218
Spice Dream Uno H Mi-498H
Intex Aqua V3
How to Install an SSD in your desktop or laptop PC
How to optimize SSD performance in Windows
Case Study: Building an award winning multi-touch enabled music app
Case Study: Developing a Health App for Windows 8
Case Study: Developing an augmented reality app for Intel based devices
Nokia Lumia 830 Review
Top 5 Compact Smartphones.mp4
Top 10 Budget Smartphones.mp4
Flying Drones in India.mp4
Xiaomi Redmi Note - First Look.mp4
10 good year-end smartphone and tablet deals
2014: The 10 best moments from games
The 36 best cosplay from Mumbai Comic Con 2014
Artwork at the Mumbai Film and Comics Convention 2014
Mumbai Comic Con 2014: Day 2 of Cosplay Contest
Intel Developer Zone
Intel Windows Developer Zone
Dsk International Campus Zone
From time to time, you hear people make the tongue-in-cheek assertion that they're "addicted" to Facebook. But recent data suggests that there might be some truth to such statements.
A group of researchers from the University of Milan and the Massachusetts Institute of Technology (MIT) identified chemical reasons at the root of the pervasive need to check social networks, Boy Genius Report has learned.
They found that users exhibit physical and psychophysiological responses when they log onto Facebook, similar to the sensations experienced by people when they play an instrument or engage in some kind of creative activity.
Researchers monitored 30 subjects ages 19-25 as they looked at photos of nature, tried to solve math problems, and perused Facebook. They recorded physical reactions including skin conductance, blood volume pulse, electroencephalogram, electromyography, respiratory activity, and pupil dilation to uncover a pattern.
The study says: "Statistical analysis of the psychophysiological data and pupil dilation indicates that the Facebook experience was significantly different from stress and relaxation on many linear and spectral indices of somatic activity. Moreover, the biological signals revealed that Facebook use can evoke a psychophysiological state characterized by high positive valence and high arousal."
It added that it's possible users reach a "positive affective state" when they access their social networks.
The report comes the same week that a University of Chicago study found Facebook can be more addictive than cigarettes or alcohol.
With Facebook boasting 845 million users and Twitter at around 300 million, this research could be part of the reason for their enormous numbers. In fact, the researchers indicated that people seek out sites like Facebook and Twitter to receive this type of satisfaction, which has in turn, boosted their growth.
There's been no shortage of Facebook studies lately. Another report released last week found that those with a low self-esteem could suffer more by using the site, as posting negative items to Facebook often makes them appear less likable to their friends.
Copyright © 2010 Ziff Davis Publishing Holdings Inc.
Source: Study Finds Chemical Reason Behind Facebook 'Addiction'