New video platform Wonder PL aims to take on Youtube

Online platform 'Wonder' offers ads free exclusive lifestyle content.

By Silky Malhotra Published Date
18 - Mar - 2014
| Last Updated
18 - Mar - 2014
New video platform Wonder PL aims to take on Youtube

YouTube and Vimeo have a new competitor called Wonder PL which provides ad-free exclusive lifestyle oriented video content. The platform differentiates itself from YouTube by targeting professional content makers, SME's and brands to use its platform for an annual fee.

Wonder features full HD video support, a customizable channel pages, embeddable player and data-driven programming. The company claims that these features will enable content creators to target viewers more effectively.

The platform also features royalty-free music provided by Epidemic Sound. Users can follow certain channels, favorite items, browse and share videos with friends based on categories, or use the curated ‘Discovery’ tab. Users can access ‘click-to-purchase’ and ‘click-to-learn-more’ options on the videos to drive more traffic to their site.

Wonder PL has partnered with The National Film Board of Canada, Space NK, Universal Music Group, and Epidemic Sound among others, for featuring content. The video platform is backed by Universal Music Group, former Apple executive Pascal Cagni, Qualcomm Ventures, and a personal investment by Vice Media President Andrew Creighton.

The platform features topics from wellness to entertainment targeting women. It is charging its users $300 per year.

"We want to be the Whole Foods of video," said Sofia Fenichell, Wonder founder and CEO. "YouTube is Wal-Mart. "We know everyone is going to produce more video," Fenichell added.

YouTube which has over 1 billion unique users per month that watch over 6 billion hours of video. IAC/Interactive Corp's Vimeo charges up to $199 for its comprehensive features including additional storage and video on demand. Vimeo has over 22 million registered members and reaches 150 million monthly users.

Source: TNW