Google redesigns its alphabet, to prepare for Alphabet

Google has redesigned its iconic logo and thumbnail icon, for the fifth time; resembles the design language of its parent company, Alphabet

Published Date
02 - Sep - 2015
| Last Updated
02 - Sep - 2015
 
Google redesigns its alphabet, to prepare for Alphabet

Google has unveiled a new design for its now-iconic logo, the fifth redesign since its inception in 1998. The new logo uses Google’s own Product Sans typeface. In addition to the logo, Google has also changed the blue thumbnail icon. Now, the icon features the alphabet ‘G’ in a white bubble, with the four Google colors Red, Green, Blue, and Yellow on it.

The Mountain View-based company announced the logo redesign via a blog post. Google stated about the company's evolution over the last 17 years, from the time when it was accessible only on desktops, to the present, where it is accessible across multiple device form factors. Reflecting on increased usage from smaller screens, Google said, "It doesn’t simply tell you that you’re using Google, but also shows you how Google is working for you. For example, new elements like a colorful Google mic help you identify and interact with Google whether you’re talking, tapping or typing."

The new logo redesign has come within a month of Google’s announcement of new parent company Alphabet, which will own Google as well as all of its subsidiaries. The new logo matches the design language of Alphabet’s. Keeping itself aligned with its parent company's vision, Google said in the post, “Today’s update is a great reflection of all the ways Google works for you across Search, Maps, Gmail, Chrome and many others. We think we’ve taken the best of Google (simple, uncluttered, colorful, friendly), and recast it not just for the Google of today, but for the Google of the future.” The post concluded by saying that the new logo will roll out to all of its products soon. Recently, the company announced Sundar Pichai as its new CEO, with Larry Page becoming its CEO, and Sergery Bin becoming the President of the Alphabet Inc. conglomerate.

The company has not been having the best of time in India, of late. After reported email leaks between Google authorities and the Internet and Mobile Association of India (IAMAI), its stance against net neutrality came into the open, raising cries of "Google, don't be evil!" Recently, widespread complaints have also suggested rigged search results, which, if proven, may lead to Google being fined up to $1.4 billion.

The following video takes us through how Google has evolved over time, leading to the latest alphabetical change in structure.