Lenovo Yoga Tablet 2
HTC One M8 Eye
Zotac ZBOX OI520 Plus
AMD Kabini 5350 APU
Chris Solarski on the art of game design
DSKIC students bag BAFTA nomination
Video games in India: The journey so far
Analysis: Sony Xperia Z3 battery life and comparison
HTC One M8 Eye vs Sony Xperia Z3 vs iPhone 6: Camera comparison
How tech is taking football to the next level
Classic FPS games are a dying breed
Slowly gathering steam...
The obsession within
Carmick Shift: Can John Carmack and Oculus Rift change the world?
Harley-Davidson launches three new bikes, most expensive priced at Rs. 49 lakhs
Lava launches Iris Fuel 50 smartphone for Rs. 7,799
ISRO's Mars 2 mission to launch in 2018
Google Hangouts now lets you make 1 min free international calls
LG challenges Sharp Aquos Crystal with Full-HD bezel-less smartphone
Celkon Colt A401
iBall Slide 3G 6095-Q700
Lava QPAD R704
Case Study: Developing an augmented reality app for Intel based devices
Use Spotify, Netflix in India on your PC, Android smartphone
Overview: Implementing fast real-time GPU-based image blur algorithms
How to use Intel Perceptual Computing SDK for human-robot interface
How to use touch gestures to Influence Physics Parameters using TouchScript
Digit News Update [28 OCT 2014]
Digit News Update [27 Oct 2014]
Digit News Update [21 Oct 2014]
Digit News Update [20 OCT 2014]
Pentax K-500 Camera Review
The 10 most memorable villains in gaming
The 10 scariest horror games on Android
Hands On: Apple iPhone 6
Hands On: OnePlus One
Motorola Droid Turbo: The new Moto flagship
Intel Developer Zone
Intel Windows Developer Zone
Dsk International Campus Zone
Google has announced it will be taking action to demote Chrome’s search rankings for at least 60 days, after its video advertising campaign accidentally breached the company’s strict rules against paid sponsorships and links.
The online search giant had commissioned Unruly Media to promote a Chrome video advertisement, across various blogs, as paid featured content. However, some of the blog sites weren’t too careful, and included links back to the Chrome download page themselves – not an prescribed part of the contract. The real problem arose when these hyperlinks were not given a ”nofollow” attribute, which Google requires paid links to have, when it conducts its trawling.
Essence Digital clarified Google’s role in the matter, that Google only agreed to buy online video ads on the blogs in question. The company later apologized to Google for causing the confusion.
"We want to be perfectly clear here: Google never approved a sponsored-post campaign. They only agreed to buy online video ads. Google have consistently avoided paid postings to promote their products, because in their view these kind of promotions are not transparent or in the best interests of users.In this case, Google were subjected to this activity through media that encouraged bloggers to create what appeared to be paid posts, were often of poor quality and out of line with Google standards. We apologize to Google who clearly didn't authorize this."
"We want to be perfectly clear here: Google never approved a sponsored-post campaign. They only agreed to buy online video ads. Google have consistently avoided paid postings to promote their products, because in their view these kind of promotions are not transparent or in the best interests of users.
In this case, Google were subjected to this activity through media that encouraged bloggers to create what appeared to be paid posts, were often of poor quality and out of line with Google standards. We apologize to Google who clearly didn't authorize this."
The CEO of Unruly Media, Scott Button, elaborated a lot further, when he told the Guardian:
"A blogger, who we didn't ask to link to a Google Chrome page, linked to a Google Chrome page, and did so without using the nofollow attribute. Obviously they shouldn't do this in the context of a blog post that embeds one of our sponsored videos. As soon as we found out about it, we got it fixed. To be clear, we're not in the business of getting bloggers to write about products or link to advertisers' websites. We distrubute branded video content, and we pay bloggers (and big websites and app developers) when their audiences watch the videos. That's what Google paid us to do, and that's our business. The SEM angle is basically a red herring - it doesn't bear any relation to our business nor any relation to the objectives of the Google Chrome campaign."
A Google statement also responded to allegations:
“We have consistently avoided paid sponsorships, including paying bloggers to promote our products, because these kind of promotions are not transparent or in the best interests of users. We’re now looking at what changes we need to make to ensure that this never happens again.”
Source: The Guardian