Asus GTX 980 Matrix Platinum
Free Speech and Privacy in India: A lawyer's take
In focus: ICC Cricket World Cup 2015 App
Introduction to integration in Azure
Huawei Honor T1: Maximizing Efficiency and affordability
Why Cyanogen wants Google to leave Android alone
How tech is taking football to the next level
Classic FPS games are a dying breed
Slowly gathering steam...
The obsession within
Carmick Shift: Can John Carmack and Oculus Rift change the world?
Creative launches the Sound Blaster Roar portable bluetooth speaker in India
Symantec suggests 7 security resolutions you should make in 2015
HTC Desire 816G octa-core smartphone launched at Rs. 19,990
Android leads with 81.2 pc global smartphone market share in 2014
Bluewire: Bluetooth headset that lets you wirelessly record phone conversations
Asus GTX980 Matrix Platinum
Audio Technica ATH-MSR7
Electrolux G20M.WW-CG 20 L Grill Microwave Oven
How to add x86 support to Android apps using the Unity game engine
How To Excel At Great UX Design
How to be a Resourceful Gamer
How to Install an SSD in your desktop or laptop PC
How to optimize SSD performance in Windows
ESPN Cricinfo launches revamped mobile app
Samsung Galaxy Note Edge Features
Oppo R5 is slim on design but not on price. [REVIEW]
Xiaomi Angers Chinese Fans
Asus Transformer Pad TF103CG Review
First Look: Windows 10 Pro Technical Preview
Size zero: Gionee S5.1 vs Oppo R5
Xiaomi Mi4 Quick Review: Performance tests and camera quality
The definitive gaming gear buying guide
Take control of your Android device with these apps
Intel Developer Zone
Intel Windows Developer Zone
Dsk International Campus Zone
Google has announced it will be taking action to demote Chrome’s search rankings for at least 60 days, after its video advertising campaign accidentally breached the company’s strict rules against paid sponsorships and links.
The online search giant had commissioned Unruly Media to promote a Chrome video advertisement, across various blogs, as paid featured content. However, some of the blog sites weren’t too careful, and included links back to the Chrome download page themselves – not an prescribed part of the contract. The real problem arose when these hyperlinks were not given a ”nofollow” attribute, which Google requires paid links to have, when it conducts its trawling.
Essence Digital clarified Google’s role in the matter, that Google only agreed to buy online video ads on the blogs in question. The company later apologized to Google for causing the confusion.
"We want to be perfectly clear here: Google never approved a sponsored-post campaign. They only agreed to buy online video ads. Google have consistently avoided paid postings to promote their products, because in their view these kind of promotions are not transparent or in the best interests of users.In this case, Google were subjected to this activity through media that encouraged bloggers to create what appeared to be paid posts, were often of poor quality and out of line with Google standards. We apologize to Google who clearly didn't authorize this."
"We want to be perfectly clear here: Google never approved a sponsored-post campaign. They only agreed to buy online video ads. Google have consistently avoided paid postings to promote their products, because in their view these kind of promotions are not transparent or in the best interests of users.
In this case, Google were subjected to this activity through media that encouraged bloggers to create what appeared to be paid posts, were often of poor quality and out of line with Google standards. We apologize to Google who clearly didn't authorize this."
The CEO of Unruly Media, Scott Button, elaborated a lot further, when he told the Guardian:
"A blogger, who we didn't ask to link to a Google Chrome page, linked to a Google Chrome page, and did so without using the nofollow attribute. Obviously they shouldn't do this in the context of a blog post that embeds one of our sponsored videos. As soon as we found out about it, we got it fixed. To be clear, we're not in the business of getting bloggers to write about products or link to advertisers' websites. We distrubute branded video content, and we pay bloggers (and big websites and app developers) when their audiences watch the videos. That's what Google paid us to do, and that's our business. The SEM angle is basically a red herring - it doesn't bear any relation to our business nor any relation to the objectives of the Google Chrome campaign."
A Google statement also responded to allegations:
“We have consistently avoided paid sponsorships, including paying bloggers to promote our products, because these kind of promotions are not transparent or in the best interests of users. We’re now looking at what changes we need to make to ensure that this never happens again.”
Source: The Guardian