Google plans to launch a new initiative that aims to help small and medium businesses, SMEs, in India grow by adopting the digital advertising. The internet company will soon provide expertise to the Indian entrepreneurs in developing and launching online campaigns for their businesses. The training will focus on Indian SMEs in southern region.
According to Google managing director Todd Rowe, the programme will cover training on search engine marketing, localised solutions for Google's properties and mobile advertising platform among others.
Google has already roped in 16 SMEs for the training programme. Rowe says Google has already provided training to about 3,000 sales personnel to help SMEs tap the digital advertising.
"During the training programme, partners will have access to our products, co-branded market collateral and research through our marketing and sales support," Rowe said, adding, “We hope to replicate the model in the southern region to add 3,000 more sales force by doubling our partner base.”
"We aim to get 500,000 SMEs across the country on online with a website by 2015," Rowe further said.
Getit Infomedia chief executive, Jaspreet Bindra, says the initiative will highly benefit the Indian SMEs.
"We have entered into a strategic alliance with Google India through its premier SME partner programme to increase our presence across the country. With 1,000 plus sales force and presence across 150 cities, we have engaged over 3,000 SMEs to manage their digital advertising efforts. We are now looking to become a premier supermarket for all digital advertising needs of SMEs across the country," Bindra said.
Google has launched quite a few programmes for Indian SMEs in the past. Back in May, the company slashed Google Apps for Businesses pricing by 45 percent – a move aimed at encouraging Indian SMEs adopting the cloud technology.
Google Apps suite for businesses include solutions web mail, calendars, cloud storage, and video meetings through Google’s consumer products, Gmail, Calendar, Drive, Docs, and Hangouts. The services are available across mobile platforms and devices.
Google is already running a number of programmes such as India Get Your Business Online, Women Entrepreneurs on the Web and Google Business Groups in the country to encourage small businesses to come online and use the internet to grow.