Facebook has been relentlessly working to amp up its revenue from different sections of the social network. However, the company has come under criticism for having too many types of advertisements that have been been confusing advertisers to choose which one of the ad campaigns is best suited to them. Well, Facebook has finally decided to do something about it – now it plans to bring forth a simpler and uniform process for creating ads.
Moreover, Facebook plans to ditch almost half of its 27 ad formats and will soon allow advertisers to purchase ads based on objectives. Facebook executives say objectives may range from apps instalment, get likes for the page or simply increase brand awareness.
One of the notable ad formats that Facebook is abandoning is "Sponsored Stories”, which will be soon diluted into other types of advertising . Facebook is also ditching “Offer” ads that are used to distribute product discounts or coupons.
“...we are pleased to announce an ongoing effort to simplify our offerings. When we work with a marketer, we always start with their business goals, and we are going to do the same thing with our ad products. Our vision is that over time, an advertiser can come to Facebook and tell us what they are trying to achieve, and our ads tools will automatically suggest the right combination of products to help them achieve it,” says Facebook in an announcement.
“In the next six months, we plan to streamline the number of ad units from 27 to fewer than half of that while mapping all of our ads to the business objectives marketers care about — be it in-store sales, online conversions, app installs, etc.”
Facebook says it will eliminate redundancies, which includes removing the Questions product for Pages. The future Facebook ads will look more consistent, with uniform visual display of all ads.
“This will reduce the number of ad formats and make the ad creation process much simpler for advertisers who run multiple campaigns or want to test which ad creative performs the best. We think this will ultimately help advertisers optimize their campaigns across desktop and mobile,” adds Facebook.
Facebook says it hasn't fixed date for this process to start, but the roll-out should begin within the next few weeks.