Facebook users may soon see autoplay video ads in their news feed. According to reports, the social networking company is planning to add the autoplay video ads within the next six months. The ads are supposedly slated to come to the desktop version of the site first and later rolled out to the mobile version.
According to an AdAge report, the duration of these autoplay video ads would be around 15 seconds, target niche users and even come with auto-audio function. The report further says the ads are likely to grab users' attention by 'expanding out of the site's newsfeed' into the right and left columns. The autoplay video ads are mainly aimed to attract advertisers that prefer TV ads.
It's notable Facebook already shows video ads on the site's side bar, but they don't appear in the news feed, don't auto play and expand. The advertisers haven't used the video ads quite extensively of late.
Facebook had launched news feed ads earlier this year, doing away with ads from users' fan pages and branding them “featured”. The social networking company in the meanwhile has been working on other types of ad testing, especially tapping the mobile, which it believes could be a huge source of revenue in the near future.
Back in June, Facebook began developing a mobile-ad product, which used real-time data based on users' geographical locations. In August, the site started testing a new format of ad, which appeared in users' news feeds despite the user or their friends aren't following that brand or product.
According to reports, Facebook's new autoplay video ads for news feed comes amid LinkedIn's efforts to develop own video-ad platform. The professional social networking site announced global video advertising in October. The LinkedIn video ad platform allows advertisers use YouTube and other videos to promote their brands. Facebook was recently rumoured to be in talks with Microsoft to buy the latter's Atlas ad technology in a bid to take on Google's DoubleClick ad network. Read more about the story here.
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