eBay India's recent study of key shopping habits of mobile commerce users in India involving over 1,000 eBay users in October 2013 has revealed that 78% shoppers prefer shopping on mobiles to get great deals on purchases and 60% shopped on mobiles to save fuel, parking charges and long queues.
eBay India’s Festive mobile Commerce survey revealed that over 85% of the shoppers like shopping for themselves, 59% shopped for gifts for family and about 31% shopped for friends. 87% of the respondents stated that one of the key reasons to shop via mobile is to research product information.
The survey reported that Mobile Phones, Home Appliances and Tablets were the three most purchased items online. Around 75 percent of the people surveyed admitted to shopping from home and 45 percent stated that they shopped at night. 48 percent of the people surveyed prefer credit cards as their preferred payment mode.
Samsung with 44% of the votes is the most popular device for mobile shopping, followed by Sony (12%) and Nokia (10%). The most popular shopping browser remains the default Android browser (79%), followed by Safari on iOS (9%) and IE on Windows (6%).
Deepa Thomas, eCommerce Evangelist, eBay India said, “Mobile Commerce is gaining significant traction with savvy Indians. Mobile Commerce enables consumers to check prices on their mobile and making purchases after comparing prices. Mobile commerce offers consumers a store in their pocket. As active evangelists of the medium we will continue to innovate and offer consumers with the best shopping experience anytime, anywhere, any device.”