Qualcomm pioneers industry?EUR(TM)s first IMOD color display

Published Date
23 - May - 2008
| Last Updated
23 - May - 2008
 
Qualcomm pioneers industry’s first IMOD color display

Qualcomm demonstrated the first reflective Interferometric Modulation (IMOD) color mirasol display, bringing unrivaled capabilities to the industry and into the hands of the mobile end user

Qualcomm MEMS Technologies, a wholly owned subsidiary of Qualcomm Incorporated at the SID 2008 Conference demonstrated the first reflective Interferometric Modulation (IMOD) color mirasol display, bringing unrivaled capabilities to the industry and into the hands of the mobile end user.  This move is another step forward for Qualcomm MEMS Technologies and its phased approach to move mirasol displays into mainstream mobile devices. 
 
The first 0.9-inch IMOD color mirasol display will be introduced by Freestyle Audio, creator of the world’s first and only waterproof, shockproof and virtually indestructible mp3 player, in its next-generation MP3 player product line.  IMOD technology requires no backlighting and reflects light so that wavelengths interfere with each other creating pure, vivid colors.  Mobile devices, such as MP3 players and mobile phones, stand to benefit from mirasol displays which require significantly less power and harness ambient light sources to automatically scale for optimal viewing in virtually any lighting condition.  
 
“The delivery of Qualcomm’s color reflective display constitutes a major milestone for Qualcomm MEMS Technologies and the industry,” said Jim Cathey, vice president of business development for Qualcomm MEMS Technologies, “Our initial shift from bichrome displays to color will help move mirasol displays into the devices that matter most to consumers and enable mobile devices to finally come out of the shadows and perform in various lighting environments.  Freestyle Audio customers will truly benefit from mirasol displays’ low power consumption and sunlight viewability - whether it’s on land or in water.”

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