Thanks to a particularly busy year, Google has now shot up to the top of the list of the 9th “Top 100 Most Valuable Global Brands” published by BrandZ, pushing Apple to second place. Unlike standard top lists that just take into account a company’s financials, the BrandZ list considers a brand’s value to its customers, its contribution to its parent company’s value and financial performance. Not surprisingly, the Top 100 list is primarily comprised of tech and consumer brands.
The Top 100 list is lead by Google with a brand value of almost $160 billion (40% jump from last year) followed by Apple with a brand value of almost $150 billion (drop of 20%). The top five companies also include IBM ($108 billion, 4% drop), Microsoft ($90 billion, 29% jump) and fast food giant, McDonald’s ($86 billion, 5% drop). Facebook and Yahoo have been included in the list of the brands that had the sharpest rise in value with the former seeing a 68% jump and the latter seeing an equally dramatic 44% jump.
Take a look at the Top 20 brands below or download the entire Top 100 list PDF document.