Belkin announces new line of fashion-inspired Lightning charging cables

The cables are available in three design options, a leather tassel, a braided USB clip, and a metallic keychain and prices start at Rs. 2,999

Published Date
12 - Feb - 2016
| Last Updated
12 - Feb - 2016
 
Belkin announces new line of fashion-inspired Lightning charging...

Belkin has announced that it will be launching a new line of fashion-inspired charging cables. These Lightning to USB cables are designed to clip on or off. These cables are available in three design options, a leather tassel, a braided USB clip, and a metallic keychain. The MIXIT Lightning to USB Tassel is made from natural leather and is disguised to look like a purse accessory. The MIXIT Lightning to USB Keychain has an aluminium body which can be slipped onto a keychain and rotates by 360 degrees. The MIXIT Lightning to USB Clip is designed to be clipped on to a bag or backpack, The USB Tassel, USB Metallic Keychain, USB Clip are priced at Rs. 3,199, 2,999, and Rs. 3,199 and will be available from February.

Read the complete press release below

Belkin announces a new line of fashion-inspired charging cables. MFi certified to ensure iOS compatibility, these Lightning to USB cables are designed to conveniently clip on/off to any bag, purse or keychain, so that users are never without a cable to charge their iPhone, iPod or iPad. The new fashion cables are available in three design options: a leather tassel, a braided USB clip and a metallic keychain are available today just in time for back to school.

“Cables have become a vital accessory and Belkin wants to make it easy, fun & fashionable for people to charge anytime anywhere.” said Kartik Bakshi, national sales manager, India. “Our new collection of fashion charging accessories brings together both creativity and technology in a beautiful way that makes it ‘must-have’ item in everyday lives especially for the rapidly growing fashion conscious population in India. We are delighted to launch them with key partners that share our vision.”

Functional and stylish, the new collection includes a leather tassel, a braided USB clip and a metallic keychain, all of which are designed to elegantly attach to virtually any style of bag, purse or backpack.

Made from natural leather, the MIXIT Lightning to USB Tassel disguises itself as a purse accessory while cleverly hiding the premium metallic charging cable to enhance the elegance of an iPhone and ensure safe and rapid charging. Its fringe design takes a purse from bleak to chic, keeps the cable tidy and prevents it from getting tangled. Available in fog, camel, coral and black, the MIXIT Lightning to USB tassel effortlessly matches any purse or bag.

MIXIT Lightning to USB Tassel (F8J174)

  • 4A charging cables
  • Braided cables designed to complement tassel color
  • Cables concealed by tassel cords
  • Complementing metal hardware
  • Total length approx. 7”
  • Leather
  • Easily clips on to your bag, purse or luggage
  • Product length 172mm with 118mm cable
  • Available in camel, coral, fog and black


The MIXIT Lightning to USB Keychainhas a sleek, structured aluminum body and can easily be slipped onto a keychain, so that it’s always there when users need to charge. It conveniently rotates at 360 degrees for effortless charging. The aluminum body also protects the Lightning connector from damage when not in use. Available in 5 matte metallic colors: fog, silver, gold, pink and blue

MIXIT Lightning to USB Metallic Keychain (F8J172)

  • 2.4A charging USB to Lightning connector cable
  • Flexible cable rotates 360 degrees for easy connection
  • Bends up to 90 degrees
  • Short rotating cord pivots for best angle
  • Housed within a sleek metallic keychain design
  • Product length 114m with 75.2mm cable
  • Available in 5 matte metallic colors: fog, silver, gold, pink and blue

Boldly and functionally designed, the MIXIT Lightning to USB Clip is the perfect companion for attaching to a backpack or everyday bag without compromising individual style. The braided multicolor cable comes in fun color combinations including cool blue and mint, feisty pink and peach, fresh purple and mint, or minimal black and white.

MIXIT Lightning to USB Clip (F8J173)

  • 2.4A charging USB to Lightning connector cable
  • Braided cable with graphic multicolored weave
  • Soft cover slides down to secure cables and protect cable heads when not in use
  • Satin silver finish on hardware
  • Color-matched mounting loop, sliding cover and cable connector heads
  • Durable cable connector heads with oversized strain reliefsprevent wear
  • Product length 148.3mm with 78.5mm cable
  • Available in black & white, blue & mint, purple & mint, andpink &peach

Pricing and Availability 

The new collection of fashion charging accessories will be available from February in the leading retail and online retailers as well as dealers at an MRP of Rs. 3199 for USB Tassel, Rs. 2999 for USB Metallic Keychain and Rs. 3199 for the USB clip.