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Bharti Airtel has announced a separate branding for its business segment, Airtel Business. With the new branding, Airtel aims to cater to businesses across vertical including M&D, IT, ITES, Government, FMCG, BFSI and Media.
With Airtel business, the telecom giant offers services such as network infrastructure, integration & management. Airtel says its portfolio of MPLS and IP services helps its customers in keeping critical applications running and in managing the flow of information across the globe. The data center & managed services offered by Airtel include entire suite of managed hosting, storage, business continuity, data security & cloud services.
Announcing this, Sanjay Kapoor – CEO, India & South Asia, Bharti Airtel says, “Airtel Business has always been a key element in the overall growth strategy of Bharti Airtel. We have moved from offering just Core carriage to Managed & Cloud services in order to create value for our customers. The new identity for B2B encapsulates this ethos and gives us an opportunity to present a single, powerful & unified face to our customers, across the globe."
Airtel Business also includes digital media services, a centralised online media management and distribution platform akin to a media exchange linking all the content owners, production facilities and screens enabling them to store, forward, share & trade multi versions of produced content to multiple platforms across the globe.