The uber-popular Angry Birds is making its way outside your mobile, tablet, and computer, to real life, in the form of board games and merchandise. Collaborating with major brands like Mattel and Dream Theatre, developers Rovio are taking their first steps beyond the realm of the electronic, where Angry Birds was available across most major platforms.
Mattel’s efforts will include “board games and skill action games”, and Angry Birds merchandise from Dream Theatre will start off with t-shirts, toys, and accessories. High-end merchandise is in the pipeline as well. We know the fans are numerous – the question is, will they flock together to follow the Angry Birds craze into the real world?