Netflix has announced its first original series from India. The Internet television network has partnered with production house Phantom Films, for a series based on author Vikram Chandra’s novel, Sacred Games. According to Netflix, the Hindi-English series will be shot on location, and will be made available globally, to Netflix customers.
The novel Sacred Games revolves around organised crime, corruption, politics etc. in India. The story is set in Mumbai, and has been acclaimed critically. Phantom Films is the studio behind Bollywood movies, like the controversial Udta Punjab, and others, including, Lootera, NH10 and more.
While Netflix hasn’t provided any information on the release date of the series, it marks the company’s first India-centric series. Netflix had said, upon entry into India, that it would be working to develop content in India as well. In fact, while Netflix is amongst the biggest Internet video streaming services in the country, it is weak when it comes to Indian content.
The company’s competitors in India, include, Hotstar, Eros Now, and more, and all of these other services are strong on Indian content. While one may argue that Netflix subscribers pay for all the global content that the company brings to them, it is tough to deny that to reach a wider customer base in India, Netflix will need Indian content.
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