Tata Motors sees increase in domestic sales buoyed by tech-laden offerings

The likes of Tiago, Hexa and Tigor are helping the increase of sales, states Tata.

Published Date
01 - Aug - 2017
| Last Updated
01 - Aug - 2017
 
Tata Motors sees increase in domestic sales buoyed by tech-laden...

Tata Motors has quoted an increase in domestic sales in the month of July 2017 after a slow start to 2017. The company notes its new cars - the Tigor, Tiago and Hexa in particular, to be the prime ones that have helped Tata Motors in its increasing sales numbers. On overall terms, the gross increase in domestic sales taking all sectors into account is 13 percent.

Read the entire press release below

Commenting on the strong sales performance, Mr. Girish Wagh, Head – Commercial Vehicle Business Unit, Tata Motors, said, “After a sluggish Q1, our commercial vehicles, in the domestic market, in July 2017, grew by 15% due to ramp-up of BS4 production, across segments. Passing on the benefits of GST to consumers by reducing the prices of its vehicles across all commercial vehicle segments has resulted in improved consumer sentiments. The M&HCV segment, which was seeing a decline in the last few months, saw a rebound in July 2017 and witnessed pick-up in demand and availability because of continued production ramp up. New models launched in the fastest growing segments of 49 ton and 37ton categories have also gained strong traction in the market. Wider acceptance of new SCR technology has further boosted the confidence of customers. The new Ultra range and the new BS4 range in other products, resulted in growth of I&LCV truck segment, by 28% in July 2017. We are delighted with the strong response to our new introductions in SCVs (XL Series) and pick-ups (Tata Yodha) due to which growth momentum in this segment continues. In line with our business turnaround, we continue to undertake series of actions to drive the growth momentum and improve the financial performance.”

Commenting on the sales performance Mr. Mayank Pareek, President, Passenger Vehicles Business Unit, Tata Motors, said,” With an improved customer buying sentiment post GST, we are delighted to record a growth of 10% in the passenger vehicle market, in July 2017. The Tata TIAGO continues to witness strong demand, the TIGOR and HEXA have also witnessed strong traction in the market. We continue to maintain cautious optimism and will work towards turning around the business, in line with our well-defined strategy.”

Mumbai, August 01, 2017: Tata Motors passenger and commercial vehicle total sales (including exports) in July 2017 were at 46,216 vehicles, higher by 7% over 43,160 vehicles sold in July 2016. The company’s domestic sales of Tata commercial and passenger vehicles for July 2017 were at 42,775 nos., higher by 13%, over 37,789 nos., in July 2016.

Domestic - Commercial Vehicles

The overall commercial vehicles sales in July 2017, in the domestic market were at 27,842 nos. higher by 15% over July 2016, due to ramp-up of BS4 production, across segments. The Company also passed on the benefits of GST to consumers by reducing the prices of its vehicles across all commercial vehicle segments.

The M&HCV segment saw a rebound in July 2017 and witnessed pick-up in demand and availability because of continued production ramp up. New models launched in the fastest growing segments of 49 ton and 37 ton categories have also gained strong traction in the market. Sales of M&HCV business grew by 10% in July 2017 at 8,640 nos., over 7,879 sales in July 2016, establishing the wider acceptance of new SCR technology.

The I&LCV truck segment also grew by 28% at 3,354 nos., over 2,626 vehicles sold in July 2016, on the back of good response to the new Ultra range and the new BS4 range in other products. Tata Motors Passenger Carriers sales (including buses), in July 2017 were at 4,472 nos., declined by 15%, over 5,233 units, in July 2016, largely due to supply constraints in the Bus segment.

The SCV cargo and pickup segment continued the growth momentum at 11,376 nos., higher by 34% over 8,504 units, last July 2016 due to good response to the Ace XL, Mega XL, Zip XL, and the Tata Yodha.

Domestic - Passenger Vehicles

In July 2017, Tata Motors passenger vehicles, in the domestic market, recorded sales at 14,933 nos., with a growth of 10%, over 13,547 units, in July 2016, due to continued strong demand for the Tata Tiago and the Tata Tigor. While the car segment marginally degrew by 1% at 12,125 nos., the UV segment grew by 110% at 2,808 nos., due to strong demand for Tata HEXA.

Cumulative sales growth of all passenger vehicles in the domestic market for the fiscal were at 49,791 nos., a growth of 10%, compared to 45,062 nos., in the last fiscal.

Exports

The company’s sales from exports was at 3441 nos. in July 2017, a decline of 36%, compared to 5,371 vehicles sold in July 2016, due to drop in volumes in Sri Lanka and Nepal.