Airtel Digital TV, the DTH service arm of the telecom operator Bharti Airtel, has announced releasing a feature film on its digital TV on the same day of the film's release in theatres.
Telugu movie titled 'Minukumanna Minugurulu' (The Fire Flies) to be the first movie to release on DTH along with its theatrical release using the PPV platform as an all new avenue for movie releases.
Releasing on January 24, 2014 on Airtel Digital TV at 00.30 hours, the movie will be available to customers for 5 days until January 28, 2014 on channel number 157. Customers can book the movie by sending the SMS <BOOK 157> to 54325 from their registered mobile number for Rs. 100/- per day and can watch any or all of the 8 shows of the movie airing on the particular day.
With growing competition in the DTH segment, service providers are now exploring new opportunities to increase their user base. Evidently, there's a lot of focus on tapping the tier-2 and tier-3 cities with customised content.
Airtel Digital TV, however, already has 3 PPV channels including a Freemium PPV channel which showcases popular movies for free. The other 2 PPV channels showcase latest movies. More details about this service is available here.
Videocon d2h offers fairly recent Bollywood flicks on the d2h Cinema channel, for a fixed monthly cost. TataSky also has the Showcase movies on demand offering. Also read: Which DTH provider offers the best sports channel package?