WhatsApp finally goes free on iOS with annual subscription

WhatsApp will be free to download on iOS and free to use for the first year after which users will have to pay an annual subscription fee.

Published Date
17 - Jul - 2013
| Last Updated
17 - Jul - 2013
 
WhatsApp finally goes free on iOS with annual subscription

After years of surviving as a $0.99 (Rs. 58 approx.) paid app, WhatsApp, the popular messaging app has finally gone free to download for Apple devices. From today, iPhone and iPad users will be able to download WhatsApp for free and use it without paying anything for the first year. The second year onwards, users will have to pay an annual subscription amount of $0.99. This is the same system employed by WhatsApp on Android, Windows Phone and BlackBerry.

WhatsApp has been at the top of the popularity charts despite tough competition from other IM apps like Facebook Messenger, Google Hangouts, Hike, WeChat and Viber. WhatsApp CEO Jan Koum claimed back in April that his company saw more activity than Twitter with over 200 million active monthly users and about 20 billion messages sent and received daily.

The popularity of WhatsApp means that it is also subject to plenty of acquisition rumours. Last year, it was forced to publicly deny that it was being bought by Facebook and this year after news of a $1 billion Google buyout began doing the rounds, WhatsApp had to again pour water on those rumours.

Source: Tech Crunch

Nikhil PradhanNikhil Pradhan

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