Twitter has 241 million monthly active users(MAU) now which is an increase of nearly 30 percent year on year and 184 million monthly active mobile users. Twitter announced the milestone in its financial results for the fourth quarter.
The company reports that Mobile MAUs which represent 76 percent of total MAU's, have grown 37% year-over-year and reached 184 million users in the fourth quarter of 2013. Twitter's advertising revenue totaled $220 million and mobile advertising revenue was 75 percent of total advertising revenue. The rise in advertising revenue accounted to an increase of 121% y-o-y.
Twitter had reached 241 million monthly users in the last quarter of the year 2013, up by just 3.8% over the previous quarter. There has been a decline in the user base which grew at 10% in the beginning of 2013. Twitter's share fell down by a dramatic 18 percent in evening trading after the firm reported slowing user growth.
Since the company's 75 percent of the revenue comes from mobile, Twitter is now encouraging users to get its mobile app to combat the slump. It is also testing a new sign-up process that directs users to the mobile app from the Web. By converting Twitter users directly into mobile users, the over all user experience will improve. For instance it is easier to find friends from a mobile phone with stored contacts compared with finding contacts on Web. Mobile apps also provide an easier way to separate real users from spammers and robots.
The company recently overhauled its website with a new interface making it much easier to use. The revamped look is similar to its mobile versions on Android and iOS and has a whiter design with bigger buttons. The new update features a prominent home bar for logged-in users with Twitter's logo in the top center of the page. The search box, Settings and Direct Messages button and Compose button are on the top right side of the page.