Saavn, the online music streaming service has brought English music to its catalogue. The service has brought over 2,50,000 English songs to its library. The music streaming service has tied up with music labels like Sony Music Entertainment and Universal Music Group for this. Currently, the English songs are only available online and will reflect in the Saavn mobile apps in the days to come.
The new Saavn English library will include new releases and catalog classics by Sony Music artists, including AC/DC, Aerosmith, Alicia Keys, Beyoncé, Billy Joel, Bob Dylan, Carrie Underwood, Chris Brown, Britney Spears, INXS, Jimmy Hendrix, Johnny Cash, Justin Timberlake, Kings of Leon, Kelly Clarkson, Mariah Carey, Miguel, Oasis, Pink Floyd, and Usher; and by Universal Music Group artists, including Bob Marley, Bryan Adams, Celine Dion, David Guetta, Jennifer Lopez, and Kanye West.
Before adding English, Saavn provided content in five languages - Hindi, Tamil, Telugu, Marathi, and Gujarati.
With the addition of English music, Saavn plans to attract the audience that is interested in listening to western music. Saavn also claims to have music licensing deals with more than 300 South Asian record labels. As of August 2012, the deal was with 200 labels. Saavn also claims to have a library of 1 million songs as of August 2012.
Saavn’s biggest competition however is Nokia Music Store that has over four million songs and deals with all the major music labels in the industry.