Corsair Carbide 100R Silent Edition
House of Marley Get Up Stand Up
HTC Desire 820s
ZOTAC GTX 960 AMP! Edition
Gigabyte GeForce GTX 970 G1 Gaming
How Letv plans to surpass Xiaomi, Samsung & others in India
4G, Wi-Fi to drive next round of Internet revolution in India
HTC One E9+: First Impressions
Intel Galileo Board Assembly
Intel INDE 2015: support of Android OS 5.0 ("Lollipop")
Don't read this, lest you get offended!
How tech is taking football to the next level
Classic FPS games are a dying breed
Slowly gathering steam...
The obsession within
Google extends support for Chrome for Windows XP
Sony Xperia E4g LTE smartphone launched at Rs. 13290
Rumour: Microsoft working on high-end Lumia 940, 940XL
Cyanogen not bundling or preinstalling Microsoft apps into CyanogenMod [Updated]
YU Yureka Lollipop update rolling out now
HTC One E9 plus
HTC One M9 plus
iBerry Auxus Beast
Motorola Moto E (Gen 2) 4G
Get Up Stand Up
How to use Intel XDK plugins for Sublime Text
Intel XDK Update - HTML5 Games, Sublime Text* & Easier to Get Started
Steps to add x86 support to Android Apps Using Unity
3 easy steps for maximum performance for your Android emulator (Intel HAXM)
How does your GPU affect your image blur algorithms
Top 5 Apps to train your Brain
World's first USB Type-C port smartphones - Le 1, Le 1 Pro & Le Max
Philips 65-inch 4K UHD Ambilight TV
HTC Desire 326G - First Impressions
HTC Desire 820s Dual SIM Review
First look: Philips 4K UHD Ambilight TV
Top Launches Of The Week: April 17, 2015
Top Stories Of The Week: April 17, 2015
In Pictures: Le 1, Le 1 Pro and Le Max smartphones
15 awesome new games for Android (April 2015)
Intel Developer Zone
Intel Windows Developer Zone
WeChat, a mobile social communication application with 300 million registered user accounts worldwide, introduced its latest brand campaign in Mumbai yesterday. The campaign is aimed at boosting its marketing effort in the subcontinent and to this end ropes in Bollywood rising stars Parineeti Chopra and Varun Dhawan as brand ambassadors.
The campaign heavily focus on the app’s voice messaging feature amongst others such as group chat, moments and special emoticons. The voice messaging feature or ‘Hold-To-Talk’ as its called is supposed to be a feature unique to WeChat while Moments allows WeChat where to post images or text and share with their selected friends in a secure way.
One of the biggest questions to come to mind is why is Tencent (WeChat’s parent company) spending big bucks on endorsements and TV commercials? What could be the revenue model at play here? "Currently the focus of WeChat is on product improvement and growing the user engagement. WeChat has already caught the imagination of the youth and also of organizations in India. On using it, they understand the value WeChat provides to them. When we gather sufficient mass, that would be the time to discuss the revenue model and we shall surely share details with you," said Mr. Rahul Razdan, Head of Tencent India. Furthermore Mr. Dennis Hau, Head of International Product Center, Tencent International Business Group made it a point to assure the audience that “WeChat will remain free.”
One of the possible ways to monetise the app could be in the form of a feature called “Official Accounts” which helps companies “companies and merchants to build interactivity with their fans in a new and innovative way”. Brands like Café Coffee Day, Big Bazaar, Tradus and others have already started with their Official Accounts on WeChat in India.
The app already had a soft launch last year in July 2012, when WeChat was made available in India across iPhone, Android, Symbian, and Windows Phone platforms.
Mr. Razdan gave some key facts regarding the app. “The app is currently No.1 on the iOS App Store in social networking, No. 2 on the Play Store social category and No. 5 overall on the PlayStore” he said. “The daily usage has also grown by 500 percent over the last five months,” he added.
Few members of Team Digit tried out the app and found that no more than eight contacts from each of our address books were using the app. The app’s 190 million strong active user-base doesn’t yet include too many Indians, we figure. And hopefully this new campaign will change things upwards for WeChat.
Parineeti Chopra and Varun Dhawan, brand ambassadors for WeChat