The online real estate search market has been stagnant in terms of innovation for a while. Personally, we’ve seen a lot of fraudulent search results and malfunctioning filters. Moreover, the overall design language of apps and the internet has been gradually changing, but somehow property sites just aren’t catching up. HDFC RED is a new offering from HDFC that shows promise in that area.
On their app, they rightly boast of an intuitive design that is in line with a more current design principle. The app launches with asking you to take a selfie to identify yourself, and that is when it hits you that this one is trying something different. After you sign in with your Facebook or Google account, the app lands you at an interesting screen where you rearrange tokens to denote importance. These tokens denote factors like ‘Budget’, ‘Location’, ‘Possession’, ‘Amenities’ and more. Hitting next lets you select your budget with a slider. Once you’re all set, just hit next to select how many bedrooms you want your new home to have and where it should be.
Once all that is done, the app shows you search results with your preferences in the form of cards that you can slide down to move to the next one. This particular method feels very familiar as a lot of apps are adapting this tinder-esque design now. While not entirely groundbreaking, it has been done well. Each of these cards actually shows you how well the property matches with your preferences by highlighting a percentage value. Once you open the card you can see further details of the property including availability, a map showing the exact location, the factors that did match and did not as well along with a button at the bottom prompting you to call the builder.
This particular approach is quite new to the real estate search offerings and is also accompanied by the same design on the website. This one is definitely something to keep tabs on if you are going to be in the market for a new place soon. Unfortunately, it does not allow rent listings yet.
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